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Get Trained At CRB Tech And Become An Expert In Digital Marketing

Prior to moving on with the details of the Digital marketing course in Pune, conducted by CRB Tech;

Lets have a look at the field of digital marketing in brief.

What do you mean by Digital Marketing?

Digital marketing is basically making use of the digital platform like social media for promotional activities for your business. This can be called as the layman’s definition. SEO is a part of the broader domain called digital marketing.

Marketing forms the heart and spine of any business to flourish and grow. In today’s digital age, the primitive marketing practices have become a thing of the past. Digital is the way to go! That’s the reason why digital marketing has turned out to be the key growth factor for any kind of business. With the fast growing rate of technologies and their constantly evolving nature, literally, billions of dollars of budget is assigned to digital marketing. That too the world over. It happens to be the fastest developing field in today’s times.

Keeping in mind these things, and the shortage or lack of training facilities in this field, we have designed an advanced SEO course in Pune, as a part of the digital marketing training in Pune.

The finest of details related to digital marketing are taught over here.

Job opportunities in Digital Marketing (SEO):

There is an ocean of opportunities as far as digital marketing or SEO jobs are concerned. All thanks to its cost effective and fast results nature which the various companies have realized. Also, there are a large number of digital marketing companies in Pune, that provide ample job opportunities to skilled individuals.

Simply in Social Media, around 9,000 employment opportunities were created in 2013 alone. With regards to India, a Digital Marketing proficient earns anyplace between 12,000 to 25,000 every month. That’s just the beginning!

Grabbing this opportunity:

If you want to benefit from the above mentioned opportunities by opting for a career in this field; then, first you need to be a skilled individual.

To acquire the desired digital marketing skills, you need to take our digital marketing classes in Pune. If in any kind of doubt, you can research about the various SEO training courses in Pune; and then come to a decision.

CRB Tech offers you, digital marketing courses in Pune with placement. Our course is designed in such a manner that, once you walk out, you are a digital marketing expert professional.

SEO training institute in Pune

Duration of the course:

The digital marketing course extends up to 120 days with classroom sessions being conducted 5 days a week for 8-9 hours. It is a full time course.

Financial options availability:

A number of options are available for the students to reduce the financial burden on them during the duration of the course. These include the following:

  • CRB Reward Amount

  • Payback of fees after getting placed

  • Credit card, debit card, cash payment options.

  • Loan facility to reduce the financial burden on students.

These are the financial support policies that we provide at CRB Tech with regards to SEO course fees in Pune.

Placement Zone:

As a leading digital marketing training institute in Pune, providing good jobs to our students is our main motto. We have done so in the past and continue to do so. Here are a few highlights from the placement corner.

  • A 100% job guarantee on legal stamp paper is what we assure. It’s our USP.

  • A special experienced in house team is there to coordinate the placement activities for the students.

  • 30+ of our students are placed in companies like Markets and Markets, Xebec, Mittal Brothers etc.

  • A conditional LOI of client company is provided at the beginning of the course. In simple words, it resembles an offer letter. So, you get a job soon after admission to our SEO course in Pune.

  • Unlimited interview calls are provided till the candidate gets placed.

  • Regular on campus and off campus drives are conducted.

  • List of our placement clients for Digital Marketing domain:

– Cybage

– Accenture

– Sokrati…and many more.

Certifications:

Ours is a SEO Certification Course, in the sense that, we provide certification in following cases:

  • Course completion certificate post the successful completion of training.

  • Amcat certification is provided upon passing the required exam.

After all, certification matters!

Digital Marketing (SEO) Training Course Contents (Syllabus):

Knowing the digital marketing fundamentals by heart is a necessity for those who want to be successful in this field. Here at CRB Tech, which happens to be one of the best SEO institute in Pune, we have developed a digital marketing course in such a manner that, it would touch all the aspects of digital marketing and thus SEO.

This best SEO course is a perfect blend of academics and practical sessions. This makes it possible for the students to get hands on on various tools and technologies used for digital marketing e.g. Google Analytics etc.

The course syllabus designed by our SEO training institute in Pune, is a customized one. Along with theory, the course syllabus also consists of case studies, live projects etc. In this way, the students can understand online marketing strategies in a better manner. The get a feel of the actual ground level work.

The syllabus is exclusively prepared by brainstorming with the industry experts and the digital marketing professionals, who are well versed with this domain.

All these efforts have been taken by CRB Tech to make our course stand out amongst the various professional SEO training courses in Pune.

Digital Marketing Training Institute in Pune

Lets now go through the module-wise breakup of the course to give you a better idea :

Introduction to Digital Marketing

  • What is marketing?

  • How we do Marketing?

  • What is Digital Marketing?

  • Benefits of Digital marketing

  • Digital marketing platforms and Strategies

  • Comparing Digital with Traditional Marketing

  • Defining Marketing Goals

  • Latest Digital marketing trends

  • Case studies of Digital Campaigns

Search Engine Optimization:

Introduction to Search Engines

  • How the search engine works?

  • Components of Search Engines

  • Google Algorithms

  • Google Results Page

  • Panda, Penguin, Humming Bird & Pigeon

  • Latest Updates in Google

  • Online Resources

Keyword Research and Competition

  • Introduction to Keyword Research

  • Types of Keywords

  • Keyword Research Methodology

  • Business Analysis & Categorization

  • Google Keyword Planner

  • Market Research and Analysis

  • New Keyword Ideas

  • Competition Analysis

  • Finalizing the Keywords List

Onpage Optimization

  • Introduction to Onpage

  • What is Webmaster Tools

  • Verification Process in GWMT

  • Selection target Location

  • Onpage Analysis Methodology

  • Fundamental On-page Factors

  • Website Speed

  • Domain name in SEO

  • URL Optimization

  • Title Tag Optimization

  • Meta Tags Optimization

  • Content Optimization

  • Sitemaps Generation

  • Using Robot.txt in Site

  • URL Redirecting Techniques

  • Canonical Links

  • Rich Snippets

Offpage Optimization

  • What is Link Building

  • Types of Linking Methods

  • DoFollow Vs. NoFollow

  • Link building Guidelines

  • Linking Building Methodology

  • Links Analysis Tools

  • Directory Submissions

  • Local Business Directories

  • Social Bookmarking

  • Using Classifieds for Inbound traffic

  • Question and Answers

  • Blogging & Commenting

  • Guest Blogging

  • Press Releases

  • Link Building Resources

Google Adwords:

PPC Advertising (Google AdWords)

  • Introduction to Paid Marketing

  • Google Account setup

  • Interface Tour and Billing Settings

  • Account Structure

  • Campaigns settings

  • AdGroup setup

  • Keyword Match Types

  • Keyword Research Tools

  • Understanding Ad Auction

  • What is Quality Score

  • Factors to improve Quality Score

  • Types of CPC’s

  • Bidding strategies

  • Ad Formats

  • Ad Guidelines

  • Ad Extensions

Mobile Marketing

  • Growth in Mobile Industry

  • Benefits of Mobile Marketing

  • Mobile Marketing Goals

  • Creating a Mobile Website

  • App Creation Strategy

  • Mobile Search Ads

  • Mobile Call Only Campaigns

Social Media Marketing:

Introduction to SMM

  • What is Social Media?

  • SMM Vs. SMO

  • Benefits of using SMM

  • Social Media Statistics

  • Why use Social Media Marketing

  • Social Media Strategy

  • Impact of Social Media on SEO

Facebook Marketing

  • Facebook account setup

  • Personal account properties

  • Facebook marketing strategy

  • Competition analysis

  • Facebook business page setup

  • Types of Business pages

  • Cover photo designing

  • Increase the Likes to page

  • Page management options

  • Types of Posts and Statistics

  • Dimensions in Posts

  • Creating a post strategy

  • Examples of Creative Posts

  • User engagement metrics

  • Facebook Insights

  • Facebook Groups

  • Facebook Apps creation

  • Integration FB in Site

Facebook Advertising

  • What is Facebook Advertising

  • Types of Promotions

  • Audience Targeting

  • Advanced Audience Targeting

  • Bidding Strategies

  • Ad Formats

  • Ad Dimensions and Rules

  • Re-marketing Strategy

  • Conversion Tracking

Twitter Marketing & Ads

  • What is Twitter?

  • Benefits of Twitter

  • How brands use Twitter

  • Profile creation and management

  • Customizing the profile

  • Types of Tweets and Statistics

  • Content strategy for Twitter

  • Post your First Tweet

  • Analysis of Big Brands

  • Twitter Contests

  • What is Hashtag?

  • #Hashtags and its uses.

  • Tools for Twitter marketing

  • Twitter Analytics

  • Twitter Advertising

  • Types of Campaigns

  • Audience Targeting

  • Bidding Strategies

  • Reporting

Google+ Marketing

  • Benefits of Google+ in SEO

  • Creating Profile

  • Managing Connections

  • Creating Google+ Page

  • Types of Pages

  • Content Strategy and Statistics

  • Posting on Google+

  • Increasing the Reach and Followers

  • Linking Google+ with Site

  • Google+ Badge Integration

  • Google+ Groups

Email Marketing

  • What is Email Marketing?

  • Importance of Email Marketing

  • Popular Email Marketing Software’s

  • Email Marketing Goals

  • Introduction to Mail Chimp

  • Mail Chimp pricing structure

  • Account setup and settings

  • Email marketing strategy

  • Creating a Subscriber List

  • Integration of Forms in Site

  • Import subscribers in list

  • Types of Email marketing campaigns

  • Creating an Email Campaign

  • What is Newsletter

  • Design a Newsletter

  • Reports

  • Marketing Automation

    The Best Email Marketing Campaign ideas In 2016

Online Reputation Management

  • What is ORM?

  • Why we need ORM

  • Examples of ORM

  • Areas to analyze in ORM

Search Engine Results

Blogs & Websites

Reviews & Complaints

Complaint sites

Social Media

  • Generate a ORM Report

  • What we need to do in ORM

  • Monitor Search Results

  • Monitor Complaint sites

  • Monitor Reviews

  • Monitor Sites and Blogs

  • Monitor Social Media

  • Case Study

  • Tools for Managing Reputation

Google Analytics

  • What is Analytics?

  • Importance of Analytics for Business

  • Popular Analytics Software’s

  • Key Performance Metrics [KPI] in

  • Analytics

Visits and Users

Time on Page / Site

Bounce Rate

Exit Rate

Conversion Rate

Engagement

  • Introduction to Google Analytics

  • Installing Analytics code in site

  • Analytics account structure

  • Interface tour of Google Analytics

  • General Tools in Analytics

  • Real-time Reports

  • Settings in Analytics

Traffic Reports

  • Traffic source overview

  • SEO Traffic

  • AdWords Traffic

  • Social Traffic

  • Campaigns

Behavior Reports

  • Behavior Overview

  • Site Content

  • Site Speed Analysis

  • In page Analytics

Personality Development

  • Analysis of Successful People

  • Problem with Education System

  • Principles of Think and Grow Rich

  • Desire and Aim in Life

  • Recommended Books

Google AdSense

  • What is Google AdSense

  • How it Works?

  • Top AdSense Earners [Global / India]

  • AdSense Guidelines

  • Website ideas for online earning

  • Finding a Proper Niche

  • Types of AdSense Account

  • AdSense Interface Tour

  • Create your First Ad

  • Ad Formats and Sizes

  • Bidding Models

  • Custom Channels

  • Ads limits in a page

  • Adding code in site / using plugin

  • Blocking Ads

  • AdSense Optimization Tips

  • Recommended Books

Post going through the syllabus of our course at CRB Tech, we are sure that amongst the various SEO certification courses in Pune, you will opt for ours.

Who all can benefit from doing this training program?

Anybody with the following qualifications can undergo this course:

A graduate/postgraduate of any stream is eligible to undertake this course.

Who all can have the maximum benefit after pursuing this course?

This course is ideal for:

  • Sales and marketing professionals

  • Students who desire to start a career in this field.

  • Entrepreneurs who are looking for business growth.

  • Experienced individuals who want to switch to Digital marketing.

Other Benefits at CRB Tech:

Apart from those discussed till now, there are a few other benefits you can get at CRB Tech:

  • Foreign language training:

Along with the domain related training, we also conduct German language coaching. This helps students to tap job opportunities in countries like Germany.

  • Aptitude and mock interview sessions:

Aptitude and interview preparation sessions are conducted via aptitude tests and mock interview sessions.

  • Placement clients:

CRB Tech has more than 150 companies in tie-up (MNC’s and Mid-level categories).

These can be termed as add on benefits that make us a stand out professional SEO training institute in Pune.

So, don’t waste your time thinking, and enroll with us! For registration visit………..

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Google Page Importance In SEO

To find a score used by Google, page is very important in an algorithm. During crawling sessions it is used for classifying the urls. Its ranges needs to be explored by the importance of page for optimizing the crawl budget affected to each site.Know more with the best seo certification .

Why Google crawling is not possible for all web pages?

It is said that there are more than 1.3 billion websites and there are pages of index which every few millions have. All the resources ranging from images to css are counted and it is analyzed and understood by Google and it shows large amount of data interrogation. Google requires to make exploration choices even with data centers in hundreds. Algorithms and a set of metrics has the choice relied on it and that they are significant to know and master SEO efforts.

For Google there is no productivity and it is very much impossible with every year update for every unique page.

Index’s freshness and exhaustiveness in getting the pages for giving the best answer is possible. Several times a day it returns back on same pages. With respect to processing and energy it is expansive logically. Optimizing operating costs for the company understands the significance to assure cost-effectiveness. Planification and priorisation of crawls with respect to page importance is very critical.

The Reason Behind The Failure Of E-mail Marketing

Various types of crawls and crawlers functioning

The typologies of pages is not explored in a similar fashion by Google. For instance: rss feeds, the homepage and section pages are actual freshness reservoir. A frantically visit is made by Google. Articles and product pages on the contrary have sources in Knowledge. The quality will be evaluated by Google and will visit them with a dependency on frequency on a score related to a set of data that is the score of page importance.

Update frequency, pages depth, internal popularity, the content volume and the semantic HTML quality of pages is done by Google. Repartition of crawl budgets is adapted by the people for updating new documents and index.

Guest Blogging: A Genuine Way Of Increasing Google Ranking

Explain the working of Google crawlers

Recursive operations of simple steps from Google crawl is possible for the operations of each site. For filling the index in a precise and exhaustive way it has set up a goal. In unstacking of list of urls each crawl fetches in order to verify the updates. Beforehand the list of urls are made and is necessary to be optimized for avoiding less important documents. The schemes posted by Google search appliance documentation source, Google can quickly and correctly reply a request only if the research index is built on your pages from a crawl. For indexing the web this method is supposedly used.

Before the usage of Google Search Appliance for searching your content enterprise, building the search index is a must through the search appliance that helps in query matches quickly. The search appliance must browse for building the search index as provided in the following illustration.

1) On the page all the hyperlinks are identified. The newly discovered urls are also called as hyperlinks.

2) For a list of URLs to visit add the hyperlinks. The list is called the crawl queue.

3) The next URL in the crawl queue is visited.

Join the SEO training course to make your career in this field.

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Tools For Enhancing Your Online Marketing Campaign

You can join the training on digital marketing for knowing more about this field.

Most of the fellow SEO consultants always ask this question: “ What online marketing tools do you use?” In the evolving SEO world it is required to update our current tools for using a frequent basis in the variety of projects. Here are few tools mainly for SEO use but the website owner use them very easily. Site’s health can be checked along with improving the communications and make a note of your SEO traffic. There are some significant aspects of online marketing . So let us check it out:

Google Analytics

SEO/SEM campaign’s main engine is Google Analytics. For tracking the click on your website and impacting the things can modify the time. It is for instance the best to note how successful your advertisements, email blasts, and SEO campaigns are.

Top 7 Google Ranking Factors that Boost your Ranking

For installing Google Analytics on your site you need to insert the Google tracking code on each page of your site. Joomla, Drupal or WordPress are some of the CMS and if you use them for creating your site, you should find easier way of doing it. Here are few easily available extensions like Monsterinsights.

Page Analytics by Google

An online marketing tool, a handy little Chrome extension will help you to know about Google Analytics data on a per page basis. You will find lots of extension like it but this one is from Google.

Google Analytics Tracking Code Debugger

If you want to switch your Google Analytics tracking to an advanced level then use the tracking code debugger extension for Chrome as it is very useful. Google Analytics tracking for the existing page can be seen by this page.

How To Enhance Your Domain Authority?

Get Clicky

For analyzing the traffic on your site you will find Get Clicky is another great online marketing tool. If you are among those people who do not want to use Google Analytics then this is for you. You can get the view of their landing pages, their click on, their download and leaving page, etc. You can also get IP address using this spy tool.

Google Search Console

You will find lots of options for analyzing and checking your site’s performance using Google Search console. Most of the people underuse it over the web. There are several articles written about Google Search console to know more go and read about it. Structured Data section is the nice section to check under Search Appearance. All you need to check is whether it is well configured . This will help you to understand your site and read more over here.

Fetch as Googlebot

This is one of the most demanding features as it allows you to get a page exactly the way Googlebot does. If there is any issue for avoiding Googlebot from choosing your content then it would be revealed.

Best Factors For Increasing The Google Ranks In SERPS

WIRIFY

The relationship between text and graphics on a page is revealed to you by Wirify. When you are looking at complex pages this is practical and you need to see the relationship between the amount of text on a site and number of graphics. This allows you to see where these elements appear with respect to one another in a schematic way. Just visit the Wirify page for using this tool and drag the wirify by Volkside link to your bookmark toolbar. Click the link by visiting any page and see a wireframe version of your site.

Join the Top digital marketing certification to know more about this field and make a career in it.

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What To Do If Certain Keywords Are Not Helpful For Your Websites Google Ranking?

Join the digital marketing training to know more about this field.

A new or an enhanced website is nurtured and launched for your enterprise and like other business owners, you search for it with relevant keywords for the new site. Page 1, nothing. Page 2, nothing. Page 3, nothing! Did Internet lay a trap to your site called the black hole. Perhaps yes, there are various factors for such reasons. There are several reasons behind the actions of the Google. So here are few steps to show up your page in the most relevant way:

1) Your site is not Indexed by Google

Pages are indexed automatically by Google but it is not a quick process and there are no strict rules from Google about its duration. For the purpose of indexing give your site and using Google Web-master Tools > Search Console. You can include your website to Google My Business. Be sure about the information you provide on Google My Business being accurate and fully filled out. For the purpose of launch preparations you have in future just build this step and avoid the catch-up play.

2) Lack of Inbound Links

If your site is not a redesign and is brand new then you need to enhance the number of inbound links to your site. Imported links or Inbound links from foreign sites to yours is the prime factor as it shows Google about relevancy and authority on a particular subject. This tough and you dont want to resort spamming for getting some link to your site and this could be penalized or discarded by Google. By providing relevant content on your site and promoting blog posts and user readable content. The more efforts you put in it will give more rewards from the SEO point of view irrespective of its time consuming nature.

Best Seo Tricks For Increasing Your Google Ranking

3) Tough Competition

If outdoor apparel is produced by your pioneer company then your keywords must be specific, but there is a requirement of awareness of the competitive market for your site’s keywords. With respect to Moz, there are some popular terms with only 30 % of total searches. Long-tail keywords are given by remaining 70%. It is an easy way for competing using this Long-tail keywords during the capture of 70 % searches.

Have a glance at the competitors and review high rank keywords with the use of many online tools. There are various offers of insight for free and SEMrush is very useful. With the use of HubSpot platform the ranking and the potential keywords can be reviewed under the Reports> Keywords Section of the admin panel in Hubspot. There are lots of tools available just know the one that works for you and continue testing, changing and adapting along the way.

Top 7 Google Ranking Factors that Boost your Ranking

4) Poor Content

There are new rules coming with Google further and further away from the metadata and keywords and moving its focus to content and whether users find it relevant. Based on target buyer personas you should create your content. Have a target about creating attractive contents with the user for a comeback rather than targeting on pitching. These customers will get converted into buyers. Provide relevant blog posts and resources to solve the issue they experience in the buyer’s journey and a regular method for doing it. New contents are churned out by Google only if it is good content. Thus more inbound links are provided and long with traffic which will offer your SEO and, ultimately your enterprise.

Join the SEO certificate programs to know more about this field.

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Procedure For Keyword Research In An E-commerce Website

We will see how to do keyword research for an E commerce Website for easily achieving the target. Join the training on digital marketing to know more about this field.

Step 1: Amazon

The first thing that grabs your attention when it comes to e-commerce is Amazon. It is one of the biggest e-commerce store online and has various studies shown with people searching for something, initiate with Amazon ( do not go for Google or other Search Engine or platform). Initiate your keyword search with Amazon and follow people’s path. This is how it is executed. Start typing a keyword in Amazon that explains your products. You will get an overview from Amazon suggest with respect to what people are searching. You can view the most popular bags for school, work or with respect to brands you can check some of the famous brands like Michael Kors, Louis Vuitton etc.

The Reason Behind The Failure Of E-mail Marketing

Step2: Use Google Search

After getting to know what most people search for on Amazon. It is time to consider Google and the best way for starting your keyword research is by hitting the page Google.com. Google will provide suggestions after you have started typing on how to complete your search query. Just restrict your search to 2-3 keywords, for example: “women’s purse”. This is a great new keyword for analyzing with our keyword tools for finding more details. Now take this keyword and repeat your search using Amazon.

Step 3: Use your Favourite Keyword Tool

After gathering enough keywords from Google and Amazon and it is time to use the power of a keyword tool. A better insight can be provided using good keyword tool on the search volume for each keyword and it helps us in providing how to optimize our product pages. Among various tools available th best tool to use is SEMRush. If you are not having semrush subscription you can login to SEMrish and choose the SEO MAGIC KEYWORD. 

Top 5 Future Predictions of SEO and Web Marketing for 2016

Step 4: Use the Google Keyword Tool

It is quite sure that not all people are subscribed to a keyword tool. And you need to pay for using or download these good tools. But for success in e-commerce you need to have a tool. Other than keyword search you can use it for spying your competitors and for enhancing your SEO and content.

There is another free choice for use and it is called as Google Keyword Tool.

The only thing you need to know about the Google keyword tool is that although it is free, you don’t have an active campaign running, it will show you lots of search volumes and not the exact results.

Step 5: Steal Your Competitor’s Keywords

For finding out which keywords work for your niche is for stealing your competitor’s keywords and using the right tools is a straightforward process:

1) Find out Google target keywords that is women’s handbags for work.

A Startup Guide To Social Media and Marketing

2) Look for websites selling identical products and avoid major websites but focus on websites looking like your e commerce store.

3) Choose the specific product page or the domain and go to SEMrush and choose URL under Domain Analytics-> Organic Search.

There are many best SEO classes in Pune to build your career.

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The Reason Behind The Failure Of E-mail Marketing

Best Seo Classes in Pune help you to know more about why email marketing strategies fail.

An effective tool for connecting with profitable customers is called as E-mail marketing but it is not guaranteed that all the campaigns provide the same result. It is very important to know that why E-mail marketing might fail.

1) Spam

There are various reasons that results in making your mail a spam and it is due to the following reasons:

Subject Line Keywords: If the keywords are unclear, irrelevant and not in to the content to follow.

Mail Body Keywords: Spam occurs if the keywords are not well researched.

Induces Inquisitiveness: Words should be chosen carefully and it should generate interests for buying and must not be inquisitive

2) Personalized Content For Better Connect

Content should be reader friendly and hence it should be segmented. For instance content of an entrepreneur can not be the same for a working professional.

5 Amazing Email marketing tips

3) Email Optimized For Mobile Phones

Most of the emails are opened through smart phones. There are some mails that are not optimized for the smart phones and almost 70 % of the users delete it because of this reason. It is better to have images that loads quickly and are not heavy. Generate links with more size therefore users with click on it as it is highlighted properly. For easy reading on the mobile screen it is better to break down the text into smaller paragraphs.

4) Preferred For Double Optin Database

A good source called as Optin database as it gives you surety of the mail id but still it is better for double opt in database for being doubly sure about your target audience who are wanting to hear from you.

Benefits of email marketing

5) Segmenting Email List And Separate E-Mailers

No two customers or their requirements are the same and therefore it is significant to make your list of customers basis the sales funnel/decision funnel.

6) Regular Cleaning Of Email List

If the efforts for your email marketing lead to hard bounces then clear them off from your mailing list. If you pursue to mail to closed or full account the sender score will get a good hit. A poor sender score leads you being blacklisted by lots of major email clients.

10 Ways For Effective Email Marketing in 2017

7) Separate Domains And Servers For Random Database

If you are using random database over a period of time or have included it from a third party, it may lead to being obsolete or fake, hard bounce will be the end product if you are using business domain or main server. It is good to have separate domains and servers for managing the risk.

8) Email Frequency And Duration

Customers should get the value with the frequency of mails and that is how the value must be gauge and the understanding parameters are:

Open Rate

CTR

Unsubscribed Rate

Conversion Rate

Join the digital marketing training courses to make your career in this field.

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How To Enhance Your Domain Authority?

It is not a rocket science to enhance your domain authority within less time. Right techniques are required and you need to spend time for months for enhancing the authority of blogs. Here are few tips that you need to keep in mind for enhancing your domain authority. Join the digital marketing training course to make your career in this field.

1) Significant factor:Domain age

With respect to domain authority, it would be very difficult to believe that domain age has an important role. If the domain age of your blog is more than 5 years then you need to have the best domain authority with sheer dedication for few months. According to the future there are certain things that change in future and domain age and it may not be considered as a significant factor for domain authority calculation. A significant role played by the domain age is the reason for blogger preference and buying auctions from domain. If blogging is your long term goal then you need to definitely renew your domain for the following 3 years or more than that.

2) Quality Content is a Must

Your blogs main authority will not be enhanced by submitting the blog posts on a daily basis but there is a possibility of some lengthy posts which is superb and will definitely enhance the authority within few months. It is said that quality should be the main focus for bloggers and it is of more importance than the quality. You need to have patience and focus on the best quality writing content if your blog’s domain authority is not enhancing.

Now Increase Your Site’s Domain Authority Using These Easy Steps !

3) Natural Backlinks of higher quality

High quality sites should give you backlinks and this must be your prime focus. Quantity doesn’t matter and what matters is quality. If you receive some of the high quality backlinks then you will have chances that your authority of blog domain will get enhanced. One of the significant factors for calculating domain authority is Moz rank. Quality backlinks is given significance by Moz Rank and that is the reason for bloggers to target on receiving backlinks from hihg quality blogs.

4) Internal Linking

For getting better search engine rankings internal linking doesn’t help in getting better but also in enhancing the domain authority. In a right way if you are inter linking your blog posts then there will be an increase in your domain authority and without this bloggers cannot increase their authority.

What Role Do Domain Names Play In SEO ?

5) Important role played by On Page SEO

Perfect blog title, description and other ON Page SEO factors has a very significant role and if you are a professional in ON Page SEO then you will receive more traffic when compare to other blogs. When there is a proper use of On page SEO on blogs then it will beat other blogs thereby providing better domain authority to other blogs and don’t forget the important factor about blog speed.

Good blog speed has a significant role in enhancing the domain authority. Within few seconds your blog’s main page will load and so you will be able to get good SEO rankings and will enhance your domain authority. SEO certification course is more than enough for you to make your career in this field.

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Guest Blogging: A Genuine Way Of Increasing Google Ranking

Best SEO training always teaches you the best about Guest blogging and increasing the Google rankings.

A valid way for getting links is nothing but guest posting and it also helps in enhancing website rankings. It is not 100% true and at the same time it is not completely false but it relies from where and how you get links referring back to your site.

Importance of Links

After Panda and Peguin is there any importance for links? This is declared by both Google and Bing officially and not by me or other SEO. The best distinguish factor between important and non important sites are done by incoming links or votes. Seeking links from other important sites, a website is predicted to get higher ranks in the search results from a site with no incoming links from other sites.

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Lower ranks in the search results is done by the website that gets links from a spam or low quality site and sometimes no rank at all when it is imposed with a penalty.

For convincing the bloggers there are many marketers and companies with guest blogging in a legitimate way for getting links without getting any risks.

A valid link from guest posting

For a positive count from guest blogging positively without considering any risks these are the following factors that must be true:

In the same niche you will find the post published on a related website.

Since you are an expert in the field, this post is written by you.

Adding value to the website the post is well written and is published.

It has original and unique content with guest posts and the website post is not accepting it.

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Explain invalid link from guest blogging

For getting strong links do not go for the above path as you can choose an easier way by participating in blogging exchange schemes, there are other similar programs or guest posting programs that you will see on the net, you will lose your time, money, and get your site banned.

Don’t do guest posting like spinning and publishing articles thereby leading to low quality sites.

Article Directories

Maintaining subscription based programs for a maintaining a network of sites that accept guest posts.

There is no original content in the guest posts.

How else can I boost my rankings other than guest blogging?

Organic links, social media links and quality guest blogging links are the only ways for enhancing your ranking without any risks. If your getting easier links then forget as it will get penalize by Google and Bing sooner or later.

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Do you need to accept guest posts on your website or blog?

There are some experts who are willing to provide free quality content. In the author area you need to link their website within the post as a matter of good trade off. Do not consider such emails and mark them as spams and continue your work. Only guest post from your website and guest blogging is for increasing the rankings and not the links.

Guest blogging and Google’s official view:

There was a short video published in November 2012 by Matt Cutts providing explanations about Google handling and guest blogging. Both author and the publisher gets the benefit of guest blogging and it is a valid way of getting links. Join the training on digital marketing to know more about SEO.

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How To Start An Affiliate Marketing Business in India

Join the best digital marketing training in Pune to make your career in this field.

We will get to know about Affiliate Marketing business ideas and affiliate marketing business plans in this section. A great option like Affiliate marketing online business is for generating income both for Merchants and Publishers.

Affiliate Marketing Business Ideas for Small Businesses

After you have chosen about the particular products you need to sell via affiliate networks, affiliate marketing for small businesses can be done using two ways:

1) Create Your Own Affiliate Network

Small businesses in general cannot afford this method. You need to make your own affiliate network only for making sufficient resources in-house along with that you can handle the relationship directly with the affiliates along with maintaining technical aspects in place. Complaints, queries, and other issues must be handled by your Affiliates. If you can handle all this then move ahead and make your own Affiliate Network, or else, it is good to for Affiliate Networks of third party and share it in the next point. You should make your network if there is a third party involvement and it is a rare case.

Affiliate marketing

2) Sign-up with third-party Affiliate Network

It is much more viable and smart option for small business to register with the third party affiliate networks. At a commission of certain percentage they need to care for marketing and distribution of your products with Affiliates of large number registered on these networks. Here are few options for the same:

Amazon Services

Amazon.in and Amazon.com is one of the best merchants for selling the products. They have lots of affiliates across the globe. If you are above the eligibility criteria for being Amazon’s merchant then leave the rest to Amazon.

 Click Bank

Targeted and click bank’s one of the most affiliated networks on the Digital Products that can solve various problems of the users. If you can offer a value with a small business in the form of digital products then move ahead with Click Bank.

CJ Affiliate by Conversant

Reach of millions using their affiliate network is possible via CJ Affiliate platform.

Rakuten

Thousands of merchants offers more than 18 million products globally. Top most e-commerce players have it in common and therefore is a huge reach for your business.

ShareAsale

Since 17 years they are into affiliate marketing business and gives an excellent platform for the merchants as well as Affiliates.

Affiliate Marketing Business Ideas for affiliate marketers

Such marketers need to start a website related to the product category they require to promote.

Join the SEO certification course to make your career in this field.

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What Is White Hat SEO?

BEST SEO CERTIFICATION is more than enough for you to learn these techniques.

If SEO is something that you have been doing then you would know about the terms like white hat SEO, black hat SEO, grey hat SEO etc. For impacting search engine rankings there are various SEO techniques that can be used. So let us talk about White hat SEO over here. This techniques is used for getting top search results with a variety of keywords. They are safe to follow as they follow the rules of Google but black hat SEO involves risk factors for getting the site penalised.

The Brian Dean’s Skyscraper Technique

If you are very serious about getting high quality links it is very significant to follow systematic guide that is under working condition. A famous blogger Brian Dean explains the skyscraper technique. In just two weeks he doubled the organic search traffic. More than 3 lakh referral visitors were available for his blog. Check your result by following the same techique.

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Here are 3 steps for generating links they using the Skyscraper Technique:

1) Find content which is worthy of links:

IF your content was helpful, and useful then people will naturally get attracted to you and add links to their site. In your niche for generating lot of links, search a popular site. If you choose SEMrush it will offer your competitor’s URL link to it. Choose the top pages button and choose the content and 25 different sites linking to it. In the skyscraper technique you can use this content. There is one more awesome tool like Buzzsumo that aids you to find link-worthy content. Enter your keyword for choosing past year under filter by date after going to Buzzsumo. Highly shared content is offered to you by this technique and is another important source for finding link-worthy content and it is done using Google search. Do backlink analysis with the help of tools like SEMrush after entering your keywords and gathering top 10 results. Then analyze for more domains.

2) Existing content is taken to the next level, how is it possible?

Here are four ways to make your content attractive:

  • Make it really long. For instance, : 20 places to visit in Thailand.

  • Choose an outdated content in your area and re produce it with up to date information.

  • Better than a plain text content, there are lots of links generated along with social shares. An attractively designed content makes lots of buzz in social media unless it has useful information.

  • Give a brief description using bullet points.

Using Social Media For Improving Search Ranking

3) Email Outreach

People who have already linked to same content all you can do is reach out to them. This is the way you can do email outreach

All the links of your competitor’s spreadsheet can be done using tools like SEMrush.

Pages that don’t make any sense must be chucked off. For instance, contac-directories, forums, etc.

Email to the links using a particular template.

Join the best SEO classes to make your career in this field.

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