Category Archives: professional seo training in pune

HTTP Status Codes SEO:Definitive Guide of Http Status Codes


CRB Tech reviews focuses on the HTTP status codes through this blog. Let us try to understand this concept in detail.

Definition of HTTP Status Codes:

HyperText Transfer Protocol (or HTTP) reaction or response status codes are returned at whatever point web search engines or site viewers send a request to a web server. These three-digit codes demonstrate the reaction and status of HTTP requests.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

HTTP Status codes are three-digit numbers returned by servers that demonstrate the status of a web component.

Understand that the main or the initial digit of every three-digit status code starts with one of five numbers, 1 through to 5. From the 100s through the 500s, status codes fall into the accompanying classifications:

  • 500s – Server side error. The request raised by the client was valid. However, the server did not complete the request.

  • 400s – Client Side error. Request was sent by the client, page turns out to be invalid.

  • 300s – Redirection. Request has been accepted, but an additional step is necessary to complete it.

  • 200s – Success. Request was accepted and processed with success.

  • 100s – Informational. Request has been accepted and is in the process.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Although, a lot of HTTP status codes exist, all of them are not vital from the SEO point of view.

A few top Tips:

  • It is vital to have altered 404 pages with prescribed navigational alternatives when site guests request pages that give a 404 response code.

  • Utilize 301 diverts as opposed to 302 redirects while diverting URLs on a website to guarantee that link juice (ranking power) is gone between the diverting website pages.

  • Website pages that come up with 404 (File Not Found) for augmented time frames and that have significant links ought to be 301 diverted to other site page.

See More:SEO Site Structure:How to Create SEO friendly Website Structure

Important HTTP Status Codes from SEO Perspective:

  1. 404 Status Code:

The server has not discovered anything coordinating the Request-URI. No sign is given of whether the condition is impermanent or lasting. This ought to happen whenever the server can’t locate a coordinating page request. Periodically, web-masters will display a text 404 error however the response code is a 200. This tells Internet searcher crawlers that the page has rendered effectively and commonly the website page will get mistakenly indexed.

See More:URL Optimization:5 Best Tips for URL Optimization-Crb Tech

  1. 503 Status Code:

The server is right now not able to handle the request because of a transitory over-loading or server maintenance. The 503 ought to be utilized at whatever point there is an interim blackout (for instance, if the server needs to descend for a brief period for maintenance). This guarantees the engines know get back soon in light of the fact that the page/site is down for a brief span.

  1. 302 Found Status Code:

The server is at present reacting to the request made with a page from an alternate location, yet the requester keeps on utilizing the initial location for requests in future. This methodology is not prescribed. It is not a compelling approach to teach search engine bots that a page or website has moved. Utilizing 302 will bring about Internet search engine crawlers to regard the redirect as an interim one and not give it the link juice (ranking power) capacities of 301 redirects.

See More:Mobile SEO : Mobile Optimization for Website -Crb Tech

  1. 410 Status Code:

The asked for request is no more available on the server and no sending location is known. This condition is relied upon to be viewed as perpetual. Customers/Clients with link altering capacities SHOULD erase references to the Request-URI after client approval. In the event that the server does not know–or has no way to determine–whether or not the condition is changeless, the status code 404 (Not Found) ought to be utilized rather than 410 (Gone). This response is cacheable unless demonstrated otherwise.

This was an insight into the world of HTTP status codes.

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URL Optimization:5 Best Tips for URL Optimization-Crb Tech


URL Optimization:5 Best Tips for URL Optimization

CRB Tech reviews  would like to cover today, the most fundamental things optimization of url in SEO. These are the structure of URLs and domain name.Here we define 5 best tips for URL optimization in SEO. It is high time that we throw some light on it. One thing which we would like to clear is that, each of these techniques are not essential and critical to implement on each of the pages that you create. In other words, these practices would fall under the category of those things which would prove to be great if followed. If not, then there is no loss as such. It is not the ultimate thing in on page optimization. One funda which each SEO guy needs to remember is, the easier we make things for the search engines, the better it is for us.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

1.Remember, the more easy to read, the better it is:

It is but obvious that, the easier a URL is for reading, the better it is for the search engines. Easy accessibility is always important in SEO. Even more these days, when search engines can use advanced users and data signals as a lever to find out what people are engaged in vs not. It is not necessary that every bit of the URL is clean and perfect, but it should be easily grasped by the viewers of it.

This is basically a subjective topic.

2.Usage of Keywords in URLs:

It is supposed that you have done your keywords research before writing the content on the site. Using the keywords in the URL is a great idea for various reasons.

In the first place, keywords in the URL demonstrate to the individuals who see your URL on social media, in an email, or as they drift on a link to click that they’re getting what they need and expect, as appeared in the Meta-filter case beneath (note how floating on the link demonstrates the URL in the bottom left-hand corner).

Second, URLs get copied and pasted routinely, and when there’s no use of anchor text utilized as a part of a link, the URL itself serves as that anchor text (which is still an intense contribution for rankings).

See More:Mobile SEO : Mobile Optimization for Website

Third and the last thing, keywords in the URL are displayed in search results. This makes clear that, URL is a primary thing viewers consider while choosing which site to click.

3.Multiple URL’s with same content:

Copy content isn’t generally a search engine penalty (at any rate, not until/unless you begin copying at extensive scales), however, it can bring about a split of ranking signals that can hurt your pursuit traffic potential. On the off chance that Page A has some amount of ranking capacity and its copy, Page A2, has a comparative amount of ranking capacity, by canonicalizing them, Page A can have a superior opportunity to rank and acquire visits.

Thus, if there are two URLs with similar content, canonicalize them by using 301 redirect or a rel=canonical. To avoid this, content optimization and uniqueness are the preventive measures.

4.Filter out dynamic URL parameters whenever possible:

Static URL in SEO and dynamic URL in SEO are important concepts and need to be taken into consideration.

Some dynamic URL parameters are utilized for tracking links (like those embedded by well known social sharing applications, e.g. Buffer). As a rule, these don’t bring about a gigantic issue, however they may make for fairly unattractive and clumsily long URLs. Utilize your own particular judgment around whether the following parameter advantages exceed the negatives.

See More:Title Tag SEO: How to Optimize Title Tag

In the event that you can abstain from utilizing URL parameters, do as such. On the off chance that you have more than two URL parameters, it’s most likely worth making a genuine speculation to revamp them as static URL, meaningful, content.

5.Shorter vs Longer:

Shorter URLs are, as a rule, ideal. You don’t have to take this to the extreme, and if your URL is now under 50-60 characters, don’t stress over it by any stretch of the imagination. Be that as it may, in the event that you have URLs pushing 100+ characters, there’s likely a chance to revamp them and increase value.

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Mobile SEO : Mobile Optimization for Website -Crb Tech


Mobile SEO : Mobile Optimization for Website

CRB Tech reviews would like to tell you some useful tips on optimizing your webpage for mobiles.

Mobile Optimization Definition:

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

It is the process of making sure that users who visit your site from their mobile devices, have an optimized experience while viewing it. Just like they would have while viewing the site on their computers.

Very often individuals invest more and more time on their cell phones and tablets, yet numerous sites still aren’t intended to be compatible to distinctive screen sizes and loading time. Mobile optimization investigates site design plan, site structure, page speed, and more to ensure you’re not accidentally dismissing mobile visitors.

Best Practices for Mobile Optimization

If it is the case that your website is already optimized for various search engines, only few additional things remain, that need to be done when optimizing it for your mobile. Let us see some of them here.

See More:How To Do Keyword Research-In Depth Guide of Keyword Research.

  • Page Speed:

In light of hardware and connectivity problems, page speed is much more imperative for mobile users than desktop clients. Post enhancing images, you’ll need to minify code, influence browser caching, and decrease redirection. More data on page speed can be found on SEO Best Practices for Page Speed.

  • Title Optimization and Meta Description:

Keep in mind that you’re working with less screen space when a visitor seeks utilizing a cell phone. To flaunt your best work in SERPS, be as compact as feasible (without relinquishing the nature of the data) when making titles, URLs, and meta descriptions.

  • Another URL:

Another alternative is to make a second, parallel site for the mobile users. This permits you to make totally customary content for mobile guests. To maintain a strategic distance from URL disarray, most parallel mobile sites utilize a “m” sub-domain.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Parallel mobile sites can be as defective as dynamic serving websites at sending viewers to the right form, so make sure to make it simple for viewers who go in the wrong place to click over to their favored experience.

You’ll additionally need to ensure that your site’s redirection is proper and as incline as would be prudent to diminishing page speed. Furthermore, to maintain a strategic distance from copy content issues, you’ll have to set up rel=”canonical”.

Along with this, the URL structure for mobile site has to be optimized as well.

  • Constructing a Dynamic Site:

On the off chance that you don’t have the resources for a complete site overhaul or need to show diverse content for mobile users than you accomplish for desktop ones, one arrangement is to utilize one URL to show distinctive arrangements of HTML and CSS relying upon what kind of gadget your guest is utilizing (likewise called detecting user agents). This can be valuable, for instance, in case you’re an eatery who needs a mobile user (who may meander your neighborhood) to see a few samples of reviews and a guide to your area rather than your full site.

Showing diverse content in light of the user agent is called dynamic serving and it’s done utilizing the Vary HTTP header. Here is how a vary HTTP header looks like:

GET /page-1 HTTP/1.1
(…rest of HTTP request headers…)

HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(… rest of HTTP response headers…)

See More:7 Best Content Marketing Techniques works in 2016

  • Avoid blocking CSS, JavaScript or images:

In the past times, some cell phones couldn’t bolster these components, so webmasters of mobile websites blocked one or each of the three. Yet, generally that is no more genuine, and the Smartphone GoogleBot needs to have the capacity to see and sort the same content that clients do. So, don’t conceal it. These components are additionally basic for Google to comprehend in the event that you have a responsive site or an alternate mobile arrangement.

These are some things to be considered for a responsive mobile site.

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Title Tag SEO: How to Optimize Title Tag


Title Tag SEO: How to Optimize Title Tag

CRB Tech reviews would like to discuss on importance of title tag through this blog. Title tags also termed as title elements, describe the title of a document. They are very frequently used on result pages of search engines, so that the preview shots for a particular page are displayed. Not only this, title tags are important for SEO on page and social media sharing activity as well.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

The title component of a site page is intended to be an exact and compact description of a page’s content. This component is basic to both user experience and search engine optimization. It creates value in three particular areas: browsing, relevancy and in the search engine results pages.

Syntax for title tag:

<title>Example Title</title>

Ideal format for title tag is as follows:

Primary Keyword – Secondary Keyword | Brand Name

This can be called as the optimal position of keywords in title tag.

What should be the ideal or optimal length of a title tag?

Google normally shows the initial 50-60 characters of a title tag, or the same number of characters as will fit into a 512-pixel display. In the event that you restrict your titles below 55 characters in length, you can expect no less than 95% of your titles to show legitimately. Remember that search engines may show an alternate title than what you give in your HTML. Titles present in search lists might be modified to coordinate to your brand, the client inquiry, or different contemplations.

See More:7 Best Content Marketing Techniques in 2016

Importance of title tags and title tag optimization in SEO:

A title tag is the primary thing that represents an online document. Title elements have for some time been viewed as a standout amongst the most essential on-page SEO components (the most vital being general content), and show up in three key spots: browsers, search engine results pages, and external websites.

  1. Browsers:

Title tags are displayed at the top of a browser and in the various tabs.

  1. External Websites:

Many external social media sites make use of title tag of a particular page as its anchor text.

  1. Search Engine Results Pages:

When you utilize keywords in the title tags, web crawlers will highlight them in the search items if any user has performed a query including those keywords. This gives the client more prominent visibility, and for the most part means you’ll get a higher click through rate.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Simple Tricks for Optimizing Titles:

Since title tags are such an important piece of SEO, executing best practices for title tags makes up for a extremely low effort, high result SEO task. Here are basic suggestions for optimizing title tags for web crawler and ease of use objectives:

  • Keep optimal length:

As mentioned above, search engines will truncate titles in indexed lists that surpass a specific length. For Google, this length is more often than not between 50-60 characters, or 512 pixels in width. In the event that the title is too long, engines will demonstrate an ellipsis, “…” to indicate that a title tag has been truncated due to its length. All things considered, length is not a rigid guideline. Longer titles regularly work better for social sharing, and numerous SEOs trust web crawlers may utilize the keywords in your title tag for positioning purposes, regardless of the fact that those keywords get cut off in search items. At last, it’s typically better to compose an incredible title that converts and gets clicks than it is to fixate on length.

  • Position important keywords near to the title tag:

As per Moz’s research and experience, the nearer to the begin of the title tag a keyword is, the more accommodating it will be for ranking—and the more probable a user will be to click them in search lists.

  • Take into consideration readability aspect along with emotional impact:

Writing a convincing title tag will pull in more visits from the search lists. It’s basic to consider the whole user experience when you’re creating your title tags, along with keyword use and optimization. The title tag is another visitor’s first stint with your brand image when they discover it as a search result; it ought to pass on the best message conceivable.

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Top 7 Google Ranking Factors that Boost your Ranking

google seo ranking factors for 2016

Top 7 Google Ranking Factors that Boost your Ranking

Google is known to use more than 200 signals for ranking a particular page or site. So, the question arises as to which of these have the greatest impact as far as rankings are concerned? In other words, which are the factors that you should concentrate on to get the highest possible rankings for your website?

Don’t worry, as CRB Tech reviews has compiled a list of the most important factors for Google rankings in this blog. So just refer these and be sure to have higher rankings for your site.

  1. Page Load Time:

This is a hugely affecting factor. Page loading speed is one of the factors which Google has accepted publicly. Therefore, it is definitely critical. One can easily do analysis of the same and improve the loading time of your web-page. One method is by using the PageSpeed Insights tool from Google.

Use this particular tool to check your site’s loading time. Plugins from WordPress namely W3 Total Cache and WP Smush It which come free of cost can assist in speeding up the things.

  1. Keyword Occurrence and Positioning:

Without a doubt, Google may not give careful consideration towards keyword density now a days. In any case, that doesn’t mean that you stop using them in anyways.

Using your target keyword in key spots on your page – like in your URL, in the start of your

Use Heading tags in article and use  H2 tags – makes an impression on Google that your page is about that keyword.

Use your target keyword at the start of your title tag, in the initial 100 words of an article and then in the h2 or h3 tag. You can learn more of these on page SEO strategies on the Internet.

  1. Length of the Content:

Various studies have shown that longer the content say about 1500+ words are bound to rank higher on Google. This is also the result of the study conducted by SERPIQ. If you see the graphs of such studies, you will come to know that the top 10 results consisted of 2000 words on an average. Therefore, write at the least 1500 words for the page which you wish to rank on Google.

  1. Relevancy of links:

As we came across, a link’s authority (as measured by the PR of the linking page) is truly critical. However, Google is giving careful consideration to the relevancy of the links indicating to your site. Truth be told, an ex-Google as of late employee expressed that “relevancy is the new PR”).

So ensure that the majority of your connections originate from sites that are on the same theme as yours. So on the off chance that you ran a site that sold natural puppy nourishment, ensure you’re getting links from other pet-related sites…not sites about flowers and gifts. Thus, focus on constructing links from relevant sites.

  1. Unique Content:

Google needs to rank websites that have hearty, unique content. As far as we can tell, numerous more established sites have aggregated “junk” pages throughout the years, similar to archive and category pages. Junk pages are thin, copy on the other hand both – which can hold down your site’s rankings.

Discard pages having duplicate content and “nonindex” thin pages.

  1. Responsive or Flexible Design:

More than half of the web’s activity now originates from a cell phone. Google’s legitimate position is that they favor Responsive Design versus a different versatile site (source).

A quick stacking, mobile compatible responsive design can give you higher rankings for individuals looking on cell phones and tablets. Ensure that your site loads fast for the mobile users and provides a responsive appearance.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

  1. Domain Authority:

At the point when ranking a page, Google likewise factors in the power of the domain all in all (that is the reason sites like Amazon and YouTube rank for practically everything).

You can check your Domain Authority utilizing Open Site Explorer. Develop your Domain Authority by making (and advancing) magnificent content. For instance, with The Skyscraper Technique.

These are a few techniques that would definitely help you rank your site higher.

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Top Image Optimization Techniques for SEO


Top Image Optimization Techniques for SEO

CRB Tech reviews would like to acquaint you with the concept of Image optimization for SEO, through this blog.

As far as SEO is concerned, image optimization and on-page optimization form the core part of your campaign. Search engines are getting clever day by day, and it is becoming difficult for getting a good search ranking. Only writing quality content, does not serve the purpose. There are many other factors as well, which result in good rankings in the search engine. One of the primary factors is the on page optimization. Off page optimization can be called as yet another factor. Although it may not directly affect the rankings; it may definitely help. As far as on page optimization is concerned, image optimization forms a critical part of it. Images form a visual component of a webpage. Therefore, it speaks more than a thousand words. As is the saying.

If images are used in an optimum manner, they convey your message aptly to the viewer. On the other hand, if they are used shabbily, then they may ruin your page. They also add to the amount of traffic coming from image search engines. Alt tag, image linking, image name are some of the pillars of image optimization.

Components of Image Optimization for SEO Techniques:

  1. Image Relevancy:

Using relevant image is critical with regards to image optimization for SEO. A picture of a train on a page identified with Ferrari will do you no great. This is considered to be common sense, however this progression is important to the point that it can’t be missed out.

  1. Image Size and Image Hosting:

Image size is an exceptionally crucial component for your general viewer experience. Images can make your page overwhelming. Set up a site page that takes over 10 seconds to load, and your viewers will escape quicker than you can say “back button”. After the late Panda redesign, the stacking time of pages has turned into an essential part for your SEO ranking as the aggregate time of visit has turned out to be more imperative as a SEO algorithm. So its vital to keep your images low in bytes. Yahoo Smushit is a awesome tool to wipe out the overabundance bytes from your images making them lighter.

See More:How to Optimize Page Speed-Tips for Optimizing Page Speed

Image hosting is another essential element particularly with regards to driving traffic from Google Image Search. The components on which the pictures for Google Image Search are picked is kept a secret, yet some say that image hosting is one of the imperative elements for the choice. It is said that images hosted on the same domain as the content are given more weightage than the images hosted at another place like a free image hosting site. Another vital calculation for Google Image Search is the means by which the images are mixed with the content on the page.

See More:How To Do Keyword Research-In Depth Guide of Keyword Research

  1. Title Tag and Image Linking:

Images are attractive so are ideal for linking. In any case, legitimate image linking techniques can offer far and away superior results. One of the essential tips for image linking is to abstain from linking your pictures straightforwardly. Continuously utilize relevant anchor tags at whatever point linking your images. This is significantly more compelling for your SEO when linking images in a visitor post or different pages expected to recover a link back to your site.

See More:How to Optimize Sitemap

Keep in mind to utilize a title tag at whatever point linking your images. Title tag or heading tags gives a tool tip when you float your cursor over a link. Use relevant keywords and SEO friendly description and your title tags will rock.

  1. File Names:

Pretty much as keywords are important in URL, the same goes for images. Keyword rich document names can help a SE decide pertinence. Abstain from utilizing default image names like, “DSC0019.jpg” as it doesn’t give much idea about the image. Use spellbinding filenames with keywords isolated by “- ” (hyphen). For instance, “steve-employments on-the-starting of-iphone.jpg”. Specially in the event that you are utilizing SEO friendly images plugin for WordPress, it’s extremely valuable as it proselytes image file name into ALT tag.

These were a few ideas on image optimization. For digital marketing reviews, please visit CRB Tech reviews.

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How to Optimize Page Speed-Tips for Optimizing Page Speed


How to Optimize Page Speed-Tips for Optimizing Page Speed


Page speed can be defined as the time taken a specific page of any website to fully display its contents or the time taken by the browser to receive the first byte from the server. A faster page speed is always better. a website taking more page load is less visited and sometimes resulting in an increase in the bounce rates of the website.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

 However, page load time of a website can be decreased by page speed optimization. By carrying out various activities in page optimization, gradually the page load time of any website can be easily reduced.

Listed below are some of the ways due to which the page load time can be reduced thus influencing page speed.


At the point when a client reaches your call is made to your server to convey the asked for documents.

The Larger these files are the more page load time it will require for them to get to your program and show up on the screen.

See More:7 Best Content Marketing Techniques in 2016

Gzip packs your pages and templates before sending them over to the program. This radically lessens exchange time subsequent to the records are much littler.


By upgrading your code (counting evacuating spaces, commas, and other pointless characters), you can significantly upgrade your page speed. Additionally evacuate code remarks, arranging, and unused code. Google suggests utilizing YUI Compressor for both CSS and JavaScript. Thus by removal of unnecessary characters, page speed can be enhanced and page load time is reduced.

See More:How To Do Keyword Research-In Depth Guide of Keyword Research.


Every time a page sidetracks to another page, your guest confronts page load time sitting tight for the HTTP ask for reaction cycle to finish. For instance, if your portable sidetrack design appears as though this: “ – > – > – >,” both of the two additional diverts makes your page stack slower the visitor instantly leaves the page and moves on to another website thus resulting in addition to bounce rates. Reduction in Redirects proves in influencing page speed.


Programs reserve a considerable measure of data (templates, pictures, JavaScript documents, and that’s only the tip of the iceberg) so that when a guest returns to your site, the program doesn’t need to reload the whole page. Utilize a device like YSlow to check whether you as of now have a lapse date set for your store. At that point set your “lapses” header for to what extent you need that data to be reserved. Much of the page load time, unless your site plan changes as often as possible, a year is a sensible time period. Google has more data about utilizing storing here.

See More:How to Optimize Sitemap.


Your server reaction time is influenced by the measure of activity you get, the assets every page utilizes, the product your server utilizes, and the facilitating arrangement you utilize. To enhance your server reaction time, search for execution bottlenecks like moderate database inquiries, moderate steering, or an absence of sufficient memory and fix them. The ideal server reaction time is under 200ms. Take in more about improving your opportunity to first byte.


Content distribution systems (CDNs), likewise called content delivery networks systems, are systems of servers that are utilized to disperse the heap of conveying substance. Basically, duplicates of your site are put away at different, topographically assorted server farms with the goal that clients have speedier and more solid access to your site, enhancing sessions of your sites.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags


Use CSS sprites to make a layout for pictures that you utilize often on your like catches and symbols. CSS sprites consolidate your pictures into one extensive picture that heaps at the same time (which implies HTTP solicitations) and afterward show just the areas that you need to appear. This implies you are sparing burden time by not making clients sit tight for numerous pictures to stack.

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How to do Interlinking in SEO – Definitive guide of interlinking

A Guide Illustrating How to Do Interlinking

CRB Tech reviews would like to illustrate on how to do effective interlinking through the medium of this blog.

First and foremost, let us understand as to what are internal links?

See More:7 Best Content Marketing Techniques in 2016

In simple terms, they are nothing but hyperlinks that navigate to the same domain from the one on which they are present. Basically it is a target and source kind of a relationship. For a common man, it can be stated like this:

A link that points or navigates to a different page on the same website. Here is an example of the same:

<a href=”” title=”Keyword Text”>Keyword Text</a>

How are these useful for on page SEO?

These links or such links can serve three purposes:

  1. Website navigation

  2. Help in developing the information hierarchy of a particular website.

  3. Help to spread ranking power of websites.

See More:How to Optimize Sitemap.

Interlinking for SEO:

In this section, we will see how to develop internal link based SEO-friendly website architecture.

If we consider a single page, then the search engines consider the content on it as a criteria to rank the pages on their indices. Therefore, deploying a proper content strategy is important. They also look out for a proper pathway in order to navigate all the pages of a particular website. Many of the sites become culprits by hiding the primary navigation denying search engines the access. This obstructs them from listing of pages in the indices.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

If a web crawler cannot access pages, then they simply do not exist. Leave alone the content, keywords present on it. It is totally a waste. The standard structure for a website should look similar to a pyramid. Here the top vertex is the home page of your site with the hierarchy flowing down.

Then, how can we achieve this for our website? Think!

The answer is, internal links or link building. This is the most fundamental format of a link—and it is prominently understandable to the search engines. The spiders realize that they ought to add this link to the engine’s link graph of the web, use it to ascertain query free variables (like MozRank), and tail it to index the contents of the referenced page. Let us see an illustration to understand the concept in a better manner.

Over here, the “a” tag shows the beginning point of the link. This tag can consist of text, images etc. These provide a clickable area on that particular page. This induces the visitors to navigate to other page. The referral location of a hyperlink indicates to the browser and the search engines where the link navigates. In this illustration, the page indicated is about custom belts made by a man named Jon Wye, so the link utilizes the anchor content “Jon Wye’s Custom Designed Belts.” The </a> label shuts the link, so that components later on in the page won’t have the connection credit connected to them.

See More:How To Do Keyword Research-In Depth Guide of Keyword Research.

Still, sometimes pages are not accessible. Hence, they cannot be indexed. Here is why?

  1. Links Accessible through local search boxes:

Web crawlers won’t endeavor to perform searches to discover content, and subsequently, it’s assessed that a huge number of pages are hidden up behind totally difficult to reach inaccessible internal search boxes.

  1. Links in flash, or other Plug-ins:

Any links implanted inside Flash, Java applets, and other modules are normally distant to search engines.

  1. Links on pages having thousands of links:

Search engines are programmed to access 150 links on an average per page. They might stop crawling further pages that are linked from the original page. This limit is not rigid, and vital pages may have more than 200 links on them. But, it is recommended that the links are kept limited to 150. Else, there is a risk of many pages remaining non visited. This in turn would affect the ranking and indexing of your site.

These are some of the important factors that are covered here.

For blogs on topics like heading tags, digital marketing, off page SEO etc. please visit CRB Tech reviews.

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How to Optimize Sitemap


How to Optimize Sitemap

CRB Tech found out that during the evolutionary days of SEO, many of the firms functional in this domain, were running pretty good by just submitting your website to a number of search engines. Although, this method is not considered to be the ideal one for gaining SEO nirvana, the present SEO ways gives us with opportunities to shape our content the way we want. In all forms, shapes and sizes and indexed on search engines. Depends on the skills and abilities one has.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

In the crawling phase of SEO process, our main target is to hold from search engines through the medium of robots.txt and meta tag implementation. But, an equal emphasis needs to be given on the URLs and the kind of content we submit to the search engines.

See More:How To Do Keyword Research-In Depth Guide of Keyword Research.

What kind of revelation did the introduction of site-maps bring about ?

Earlier, a HTML sitemap (for the higher-level pages) was created and linked from the footers of all the pages on the site. By this way, the search engines were served with a bunch of site URLs from any single page of your site.

What was the advantage of using XML sitemaps over the HTML ones then?

XML or Extensible Markup Language became the chosen means of data consumption by the search engines. With this technique available for use, the administrator of the site has now the power to submit search engines, the data on those pages that are to be crawled. Along with it, the priority or hierarchy of website content. Information on page updation details can also be provided. So many benefits!

See More:7 Best Content Marketing Techniques in 2016

Let Us Now Learn to Construct a Standard XML Sitemap:

This is the syntax of a basic XML sitemap URL entry


Many XML sitemap generator tools are available. A few of them come at no cost, and possess a crawl cap on site URLs, therefore, these are of no use. Good sitemap tools come at a price but are worth it. A popular tool is “Sitemap Writer Pro”. It costs about 25 dollars.

On the off chance that you do utilize different tools, pick the one that permits you to monitor the crawl of URLs and permits you to effortlessly expel any copied URLs, dynamic parameters, excluded URLs, and so forth. Recall that, you just need to incorporate the pages on the site that you need a web crawler to index and rank.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Easy method to upload and submit the sitemap

Once the basic sitemap is developed, it is required to be uploaded on the site. This sitemap should connect with the root and a concern page naming standard like /sitemap.xml.

After you are done with the same,

Go To Google Webmaster Tools and submit your sitemap over there. They could find it on your website. But, the better approach is to submit to search engines with this information and provide Google and Bing the power to report indexing problems.

How to debug sitemap errors?

You’ve given your URLs to the top search engines in the favored XML markup, yet how are they indexing the content? Is it accurate to say that they are having any issues? The great admonition of giving this data straightforwardly to Webmaster Tools accounts is that you can survey what content you might withhold from search engines coincidentally.

Google has done an improved job of sitemap issue transparency contrasted with Bing, which gives a much littler measure of information for review.

In this occurrence, we’ve presented a XML sitemap and got an error that URLs in the sitemap are likewise highlighted in the robots.txt file.

It’s critical to pay consideration on this kind of error and warning info. They will most likely be unable to try and read the XML sitemap. What’s more, we can likewise gather data on what critical URLs we are accidentally withholding from crawls in the robots.txt file.

See More:7 Best Content Marketing Techniques works in 2016

Keeping an eye on the sitemap is necessary for a SEO process. It will provide you the data of the number of URLs submitted, the number of indexed ones in Google and the last instance when the file was updated.

Here is an illustration of sitemap for mobile pages:

Have you got mobile pages on your site? Allow the search engines to gain knowledge about the URLs serving to mobile users.


With as much exertion that goes into the development of extraordinary content, particularly these days, taking the additional time of guaranteeing that you’ve done everything possible to guarantee full indexation is basic to recovering the worth out of the effort.

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How To Fix URL Canonicalization Error In SEO


How To Fix URL Canonicalization Error In SEO

When one talks about SEO, we need to take into consideration various factors. The factors are related to both on-page as well as off-page. But if you do not do on page SEO in an optimum manner, then the efforts taken on your off page SEO optimization go totally waste. Final result being no output as expected.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

CRB Tech would like to explain the concept of Canonicalization to you and its optimum use through this blog. By reading this, you would be able to carry out Canonicalization of a website in an optimum manner.

Let us first understand what is URL Canonicalization?

The concept can be a bit tough to grasp. So, we would try to explain it in easy language and terms.

Suppose that a website has two URL’s. They are as follows:


These pages have content, however they do not redirect to even one of the URLs. This would lead to a copyright issue with Google showing duplicate content issue. You might have to pay penalties. Google’s Panda algorithm is a filter introduced to catch poor or duplicate content sites from ranking in the top results.

Let us look at one more example where there are two URLs on a website page, and the end up in same page resolution.

Now in this case if both of the pages show same content, then it is again a problem of sorts.

This problems tend to get ignored easily and result in heavy fines for copyright related issues. When such a thing happens, a search engine like Google is confused on which URL to add to its index. If two pages are found to be same content wise, then they are bound to be said to be copy of one another, resulting into a penalty.

Such an issue therefore needs to be resolved. Your server settings should be such that even if the user accesses your website with or without www, the site should open on any single version. This is the method to resolve a canonical error. But, in case you wish to display similar content on two different pages, then the use of rel=”canonical” tags becomes necessary. This tag allows a search engine to know as to which page is original and which is its copy. This technique helps to avoid content duplication.

Canonicalization Application and Canonical Tag Optimization:

As mentioned above, just a rel=”canonical” tag is enough to apply canonicalization.

Take into consideration above two URLs. Suppose that the second of the two has content same as the first one. Therefore, applying the canonical tag becomes a must. This would mark the index.php page URL as the canonical of the first one.

Syntax for its application.

<link rel=”canonical” href=””>

HTTP Header Tag Canonicalization:

The above tag can be also used in case of HTML scripted content. In case of non HTML content, HTTP Header Canonicalization needs to be used. Here is a sample of the same:

> HTTP/1.1 200 OK

> Content-Type: application/pdf

> Link: <>; rel=”canonical”

> Content-Length: 785710

Read more on this at Google’s official Webmaster blog.

Correct Use of Canonicalization:

  1. Never to be used outside of heading tags:

Search engine bots or spiders will absolutely disregard the labels that are set outside the <head> are of the site so with a specific end goal to apply a legitimate authoritative label, you have to include it between <head></head>.

  1. Multiple Canonical Tags a Strict No:

Utilizing more then one Canonical tags is pointless. Web crawlers will disregard both of the tags and you will confront peculiar SEO conduct and issues. Multiple canonical tag URLs are once in a while brought on because of plugin glitches so you may need to watch out for that.

  1. Do not utilize it for PageRank Sculpting:

Page Rank is no more a public entity or measurement to a site, however it is still considered by the web crawlers. In the event that you are wanting to utilize Canonical tags for PageRank sculpting and to show signs of better ranking, let us make it clear that it will accomplish more harm to your site than great.

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