Category Archives: Digital Marketing

6 Places Other Than Google To Optimize For

At the point when individuals consider SEO, they for the most part need to know how to make their site rank higher in Google. Each business has a site and Google is in charge of 66% of all the searches on the web… so in case you are going to rank for one search engine, it obviously should be Google.

Even if Google can be called the ultimate, it is not the only one. There are others as well which people use. CRB Tech reviews is going to tell you about them, and the ways to optimize. To learn SEO, opt for the best digital marketing training in Pune.

You might be wondering,

Which are these optimization alternatives? Well, just go through the below list in order to know about them.

Apart from Google options for Optimization:

Contingent upon your profession, you may wish to incorporate these search options in your optimization strategy:

  1. YouTube:

As per Search Engine Watch, the best YouTube optimization techniques begin with keyword: You’ll make and name your videos as indicated by YouTube’s most famous searches. Ensure every one of your videos are named succinctly and precisely, and pay a similar level of focus on your classifications, tags, and channel descriptions. The number of comments, likes and views you draw in additionally plays into your positioning, so urge your target audience to take an interest in these regions.

  1. Bing:

Google still rules, yet Bing is trying, and at present gets more than 20 percent of all the searches on the internet. Bing comes as a default search engine with majority Microsoft products (since it is one of them). Thus, it has a tendency to be more famous with more established demographics. In case you’re focusing on more seasoned populaces, this makes it a key tool for optimization. Bing works similarly as Google does, yet with a couple of contrasts: It doesn’t support backlinks as intensely, it favors old, established content along with fresh material, and it’s more exacting with regards to keywords and titles.

Organic SEO vs. Social Media Marketing which is better ?
  1. Amazon:

As BigCommerce clarifies, Amazon’s numero uno objective is to make purchasers happy and satisfied – which implies giving them a greater amount of what they need, and a superior ordeal in general. In any case, how you streamline your product listings assumes a colossal part by the way you’ll turn up in search. Try to fill out all tags, categories and depictions as completely and precisely as could be expected under the circumstances, so you’ll be seen as an applicable entry. From that point, your most solid option is to accumulate bunches of validations. For instance, you’ll need to store up inbound links that indicate your product, and you’ll require a number of positive reviews from clients to gain higher rankings.

  1. Etsy:

This is one of only a handful online commercial centers that makes a special effort to help dealers optimize their listings. Perfect for crafters and craftsmen, Etsy urges merchants to pick strong keywords, optimize their shop titles and descriptions, and gain a lot of backlinks for their products (also keeping up a decent reputation in the community).

5 Trends In 2017 That Will Rule The World Of SEO
  1. Ebay:

This site works similarly as Amazon does, so it’s an incredible target for optimization. Your product portrayals and images will assume a tremendous part in your rankings, and in addition your vendor rating and reputation. Since the listings are more transitory, however, links won’t help you as much here.

  1. DuckDuckGo:

As indicated by Neil Patel, DuckDuckGo’s biggest advantage is the privacy it offers to its users. It doesn’t track or keep user search history the way Google does, so on the off chance that you need to optimize for it, you’ll need to adopt an alternate strategy. DuckDuckGo users are worried about their privacy, so if that sounds like your objective demographic sort, concentrate on semantic search queries on a national level. DuckDuckGo’s local search isn’t as vigorous, however it tries to intuit user aim the way Google and Bing do.

The Easiest Way to Automate Your SEO Reporting

On the off chance that you’ve taken a gander at this rundown and considered how you’ll discover time to optimize for every one of them, chill. Not all businesses will profit by optimizing for every one of these channels. You just need to concentrate on a few of these – or potentially only one – that best suits for you and your customers.

For more detailed knowledge on SEO, look for SEO training courses in Pune.

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7 Must Have Negotiation Skills for Marketers and Bloggers

CRB Tech reviews feels that just murmuring the word “negotiation” can create fear into numerous bloggers and advertisers. Negotiating may even bring out as much dread, tension, and worry ala stage fright.

Be that as it may, advertisers and bloggers require negotiation skills as much as they do their innovative process. So by what means can something so basic as an contract between two gatherings be so overwhelming? The lack of negotiation skills can be given as the answer.

An advanced SEO course in Pune, might or might not include this part in their course. If it is included, then it is a good thing. If not, do not worry as we are going to discuss the same in this article. So, let’s begin….

  1. Setting up big goals:

Bloggers and advertisers who set bigger objectives will be accomplishing them at the discussion table. In the event that you know the estimation of your services, and have distinguished your client’s BANTA, success will take after.

Indeed, when negotiators set testing objectives, they finalize greater deals, as per research carried out by Deborah Zetik and Alice Stuhlmacher of DePaul University. So, this ability happens to be one of the vital skills.

  1. I am the best in business:

You carried out your research and you realize that your negotiating partner will unquestionably profit by your services. There is no compelling reason to make lesser concessions, since they require you. It might essentially be a certainty issue.

Advertisers and bloggers who address an incentive amid this vital negotiation minute are more effective on a regular basis. Promise the client that you comprehend their marketing difficulties, and offer competitor analysis to seal the deal.
Link Campaigns: Plan, Review and Development
  1. Ability to understand client emotions:

The vast majority purchase absolutely in the light of emotions. Bloggers and advertisers who comprehend client feelings will positively have more accomplishments at the negotiation table.

Build up a staggering eagerness with regards to the relationships you have with your customers, and it will unquestionably spread.

Give them a chance to feel like they are a piece of your team, motivating the creative process. This gives customers a feeling of possession in what your teams makes while fabricating long haul relationships.

  1. Being gracious:

Being generous is surely some portion of the negotiation procedure, particularly in the event that you are bidding on ventures. You need your transaction partner to feel totally happy with the outcomes.

Marketers and bloggers may not stroll away from the negotiation table totally fulfilled. Be that as it may, for creatives, the fulfillment comes after a client relationship blooms into various projects.

9 Awesome Tips to Optimize Crawl Budget for SEO
  1. Going for open-ended questions:

Establishing a communication channel with open-ended inquiries in any negotiation is the best practice. Bloggers and advertisers who utilize them will put their partner on the spot.

This is particularly helpful on the off chance that you know you are going up against shrewd corporate negotiators. Open-ended inquiries compel them to go off script and answer in a natural manner.

              E.g.:

            – Why is is that the price is beyond reach?

          – What kind of budget is the best for you?

This adds value on your services when spending plan turns into a discussion at the negotiation table. Remove the concentration from price and place it on the positive past encounters.

  1. Active listening:

Listening with keen interest is a standout amongst the most powerful negotiation abilities bloggers and advertisers can have. It permits you to approach any circumstance with incomparable confidence on the negotiation platform.

Active listening permits you to enter in on verbal and nonverbal correspondence. What’s more, when your negotiation accomplice really feels you comprehend their advertising and SEO needs, you do value addition to your services.

Some key active listening characteristics:

- Dive further into objections and discover what is really behind them. On the off chance that a client is reluctant to contract you, inquire as to why?

- At the point when your negotiation accomplice has completed talking, quickly repeat what they had said or asked for in a brief manner.

  1. Solid planning skills:

Marketers and bloggers present at the negotiation table with an all around developed plan will be much more fruitful in accomplishing their objectives. What’s more, the objectives of their clients.

You need to get into the psyche of your negotiation partner with a specific end goal to characterize what it is they need, need, and why.

These planning questions can assist you:

- What is the negotiation pattern of my negotiation partner (seller, corporate and small business)?

- What are my three best choices to keep the negotiation in progress?

- What will be my walk off number?

5 Global Co-Marketing Strategies For Holiday

It is fundamental for bloggers and marketers to sharpen negotiation skills. From making it all work out with new clients to overseeing ventures, the craft of negotiation is required for your development and success. Your capacity to negotiate viably will likewise permit you to be more confident and legitimate, prompting to an effective edge inside your industry.

An institute of digital marketing in Pune, is the place that would offer an advanced SEO course in Pune, to turn you into a SEO professional.

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6 Effective Techniques To Extract Leads From Your Blog

CRB Tech reviews would like to share with you, a number of techniques to collect leads via your blog. To learn lead generation and other concepts related to SEO, look for the best SEO training course.

Rather than blogging just to have a great time or let out some steam, blogging is the thing that individuals and organizations do to create revenue – both through indirect and direct methods. To utilize a business term, blogging has turned into a key hot-spot for lead generation activities. That makes one wonder, would you say you are amplifying your blog’s lead accumulation endeavors?

Now,

Social Media and It’s Importance In Brand Building

Lets check out these effective ways for lead generation:

1. Make maximum use of the sidebar:

The sidebar is a standout amongst the most underutilized regions of a blog. When it narrows down to lead generation, the sidebar is a blessing. Though your header and footer are just visible on specific segments of the page, the sidebar is omnipresent. In addition to the fact that you should incorporate a concise opt-in form in the sidebar, yet you ought to likewise fuse some value adds that keep the peruser hooked. Contingent upon your goal, this may look like including comparable posts, inclusion of related affiliate links, or tossing in a remarkable sales offer.

2. Give a reason for believing:

A great methodology is to include some kind of impetus or motivation to believe. Individuals are a great deal more inclined to give you their email address and other individual data in the event that they know they’re receiving something worthy for that.

Invest some energy conceptualizing thoughts with your peers. What will it take to move blog visitors to action? Contingent upon your targeted audience and your blog’s objectives, this could extend from easy to complex. Here are a couple of popular ideas:

- Free Trial:

The easiest lucrative strategy is a free trial offer. This more often than not works best for service or subscription based businesses. Not exclusively does the free trial offer increment your capacity to gather leads, however it likewise normally pushes those leads assist along in the conversion process by giving them an essence of your product or service.

- Discounts:

A discount is marginally less demanding however has a similar impact. Rebates as a rule help you gather and drive leads all at once. Not just are you getting their data, as well as boosting them to go in for a buy.

5 Trends In 2017 That Will Rule The World Of SEO

3. Integrate Exit Intent popups:

You’ve absolutely experienced them in any event more than once before. Exit intent popups are the screens that abruptly pop up when you’re preparing to close a page or go to another tab on your browser. While these popups can be a bit of irritating, they tend to work.

It might be a final desperate attempt, yet it’s never past the point where it is possible to gather a lead. Utilize exit intent popups and track the outcomes. On the off chance that they appear to work, then keep on leveraging them as a major aspect of your lead generation plan.

4. Using the social influencers:

You’re unquestionably sharing blog posts on varied social media platforms, however how far is your reach? Regardless of the possibility that you have hundreds or thousands of followers on social sites like Facebook and Twitter, you confront a daunting task with regards to increasing huge footing. What you truly need to do is take advantage of bigger networks by linking with social influencers in your niche domains.

5. Comments section:

By connecting with readers in the comments segment, you can truly drive some amazing outcomes. Simply look at what popular blogs are doing to get a thought of what should and ought to be possible.

While you need to abstain from being very “salesy” in the comments segment, you can produce leads by replying to questions with particular calls-to-action. At the end of the day, in the event that somebody is having an issue and you have an eBook, online class, white paper, or a case study that addresses the issue, guide them to the suitable landing page with an opt-in form.

6. Arrange a Webinar:

Today’s web users need to see greater engagement. Expending a post is awesome, yet captivating with the voice behind that post is far and away superior. One approach to gather leads and drive esteem is by facilitating timely webinars.

5 Global Co-Marketing Strategies For Holiday

While facilitating a webinar clearly permits you to earn leads in the days and weeks paving the way to the occasion, it goes a long way past gathering an email address and linking it to a spreadsheet.

In the event that you need to be aggressive and reach your objectives, then you must be proactive and truly focus on a portion of the diverse routes in which you can drive leads specifically from your blog.

Hope that the techniques discussed here will help you.

SEO marketing courses in Pune would help you become an SEO professional.

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HTTP Status Codes SEO:Definitive Guide of Http Status Codes

status-codes

CRB Tech reviews focuses on the HTTP status codes through this blog. Let us try to understand this concept in detail.

Definition of HTTP Status Codes:

HyperText Transfer Protocol (or HTTP) reaction or response status codes are returned at whatever point web search engines or site viewers send a request to a web server. These three-digit codes demonstrate the reaction and status of HTTP requests.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

HTTP Status codes are three-digit numbers returned by servers that demonstrate the status of a web component.

Understand that the main or the initial digit of every three-digit status code starts with one of five numbers, 1 through to 5. From the 100s through the 500s, status codes fall into the accompanying classifications:

  • 500s – Server side error. The request raised by the client was valid. However, the server did not complete the request.

  • 400s – Client Side error. Request was sent by the client, page turns out to be invalid.

  • 300s – Redirection. Request has been accepted, but an additional step is necessary to complete it.

  • 200s – Success. Request was accepted and processed with success.

  • 100s – Informational. Request has been accepted and is in the process.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Although, a lot of HTTP status codes exist, all of them are not vital from the SEO point of view.

A few top Tips:

  • It is vital to have altered 404 pages with prescribed navigational alternatives when site guests request pages that give a 404 response code.

  • Utilize 301 diverts as opposed to 302 redirects while diverting URLs on a website to guarantee that link juice (ranking power) is gone between the diverting website pages.

  • Website pages that come up with 404 (File Not Found) for augmented time frames and that have significant links ought to be 301 diverted to other site page.

See More:SEO Site Structure:How to Create SEO friendly Website Structure

Important HTTP Status Codes from SEO Perspective:

  1. 404 Status Code:

The server has not discovered anything coordinating the Request-URI. No sign is given of whether the condition is impermanent or lasting. This ought to happen whenever the server can’t locate a coordinating page request. Periodically, web-masters will display a text 404 error however the response code is a 200. This tells Internet searcher crawlers that the page has rendered effectively and commonly the website page will get mistakenly indexed.

See More:URL Optimization:5 Best Tips for URL Optimization-Crb Tech

  1. 503 Status Code:

The server is right now not able to handle the request because of a transitory over-loading or server maintenance. The 503 ought to be utilized at whatever point there is an interim blackout (for instance, if the server needs to descend for a brief period for maintenance). This guarantees the engines know get back soon in light of the fact that the page/site is down for a brief span.

  1. 302 Found Status Code:

The server is at present reacting to the request made with a page from an alternate location, yet the requester keeps on utilizing the initial location for requests in future. This methodology is not prescribed. It is not a compelling approach to teach search engine bots that a page or website has moved. Utilizing 302 will bring about Internet search engine crawlers to regard the redirect as an interim one and not give it the link juice (ranking power) capacities of 301 redirects.

See More:Mobile SEO : Mobile Optimization for Website -Crb Tech

  1. 410 Status Code:

The asked for request is no more available on the server and no sending location is known. This condition is relied upon to be viewed as perpetual. Customers/Clients with link altering capacities SHOULD erase references to the Request-URI after client approval. In the event that the server does not know–or has no way to determine–whether or not the condition is changeless, the status code 404 (Not Found) ought to be utilized rather than 410 (Gone). This response is cacheable unless demonstrated otherwise.

This was an insight into the world of HTTP status codes.

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SEO Site Structure:How to Create SEO friendly Website Structure

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SEO Site Structure:How to Create SEO friendly Website Structure

CRB Tech reviews would elaborate on the concept called SEO friendly site structure, through this blog. This is one area which most of the resources and articles ignore. In spite of being an important aspect of SEO strategy.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

As of now, your site could be productive and streamlined, with site pages that are sensibly ordered and very much put like a sorted out documenting system. Then again, your site could have ranked organically, without much beginning thought to it’s structure, and has now turned into a scattered and elusive chaos of pages. In any case, on the off chance that you give some cautious thought to your structure as you develop, it could turn into a basic piece of your SEO success.

5 steps to create SEO friendly website structure:

1.Plan Site Hierarchy:

The most basic hierarchy structure is to have the most essential search ranking pages at the top, and to channel down to the less vital pages. There are pages that will be a special case to this, and these pages will be unavoidable so that exploring around your site will be clear and straightforward, yet this is the general guideline.

See More:Mobile SEO : Mobile Optimization for Website

It is imperative to design your site hierarchy before constructing your site, so that your pages don’t turn into a scattered chaos. In the event that you are uncertain where you will reach with your site later on, then attempt to tail this general structure as you go.

2.URL and Site Structure Should Match:

You ought to likewise guarantee that your URL structure coordinates with your hierarchy. For instance, on the off chance that you are selling a charming pink summer dress on your attire site, your URL may appear as though this:

The URL is unmistakably separated into Category → Sub-Category → Product. This is simple for the crawlers to peruse and simple for your clients to explore.

See More:Title Tag SEO: How to Optimize Title Tag

3.Website Depth Should Be Low:

Another key component of your structure is to have a shallow site. This means, each page on your site can be open inside a couple of clicks of your landing page. For good SEO, you ought to hope to make your site 3-clicks profound or less. It becomes easy for your site to be crawled, and the less demanding the crawl-ability, the simpler Google can locate your content and rank it.

The other purpose behind a shallow site is for a decent User Experience. On the off chance that a client is experiencing issues finding the data they need, then they can without much of a stretch get disappointed and proceed to some other site. Also, as we probably am aware, a high ricochet or bounce rate implies terrible SEO.

4.Make Use of Internal Linking:

In spite of the fact that making a low depth site is a decent technique, this can be troublesome, particularly for a huge site with many pages. Grouping your pages into a constrained measure of classes can be unimaginable, or simply doesn’t bode well. This is the place where internal linking can offer assistance.

An internal link is an inner association between two pages on the same site, and they have various focal points that are useful for SEO. The first is that they give a valuable approach to explore through your site, which decreases the quantity of clicks expected to navigate to any page on your site. Considering those crawlers adore a low profundity site, Google cherishes it. This, once more, makes a superior client experience for our visitors.

The other primary point of interest is that it gives a chance to utilize keyword anchor text.

5.Associate SEO Weight and Site Navigation:

The Site Navigation is frequently just seen as an apparatus to explore around a site, however truth be told it can be utilized as an instrument to give SEO weight to your favored pages.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

What we have to recall about the links that navigate is that, they are indeed internal links, as they link to different site pages on the same site. Our internal links function in the same way to external links – the more connections that point towards a specific site page, the more significance that search engines will give that page. In the event that a specific site page is on the navigation,this implies EVERY page on the site has an internal link guiding towards it. This tells search engine tools that, this is a critical page on your site, and this is a page that ought to rank.

Your site all in all will have a specific measure of domain authority. On the off chance that you have an individual page on your navigation, then a more noteworthy bit of the site’s authority – or SEO weight – will be given to this page. In this manner, the technique you ought to take is to put the pages you need to rank for on your navigation.

This inside balance obviously. Despite everything you need to your navigation to be viable in it’s initial use, which is giving a straightforward and clear approach to explore through your site.

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URL Optimization:5 Best Tips for URL Optimization-Crb Tech

URL-Optimization-SEO

URL Optimization:5 Best Tips for URL Optimization

CRB Tech reviews  would like to cover today, the most fundamental things optimization of url in SEO. These are the structure of URLs and domain name.Here we define 5 best tips for URL optimization in SEO. It is high time that we throw some light on it. One thing which we would like to clear is that, each of these techniques are not essential and critical to implement on each of the pages that you create. In other words, these practices would fall under the category of those things which would prove to be great if followed. If not, then there is no loss as such. It is not the ultimate thing in on page optimization. One funda which each SEO guy needs to remember is, the easier we make things for the search engines, the better it is for us.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

1.Remember, the more easy to read, the better it is:

It is but obvious that, the easier a URL is for reading, the better it is for the search engines. Easy accessibility is always important in SEO. Even more these days, when search engines can use advanced users and data signals as a lever to find out what people are engaged in vs not. It is not necessary that every bit of the URL is clean and perfect, but it should be easily grasped by the viewers of it.

This is basically a subjective topic.

2.Usage of Keywords in URLs:

It is supposed that you have done your keywords research before writing the content on the site. Using the keywords in the URL is a great idea for various reasons.

In the first place, keywords in the URL demonstrate to the individuals who see your URL on social media, in an email, or as they drift on a link to click that they’re getting what they need and expect, as appeared in the Meta-filter case beneath (note how floating on the link demonstrates the URL in the bottom left-hand corner).

Second, URLs get copied and pasted routinely, and when there’s no use of anchor text utilized as a part of a link, the URL itself serves as that anchor text (which is still an intense contribution for rankings).

See More:Mobile SEO : Mobile Optimization for Website

Third and the last thing, keywords in the URL are displayed in search results. This makes clear that, URL is a primary thing viewers consider while choosing which site to click.

3.Multiple URL’s with same content:

Copy content isn’t generally a search engine penalty (at any rate, not until/unless you begin copying at extensive scales), however, it can bring about a split of ranking signals that can hurt your pursuit traffic potential. On the off chance that Page A has some amount of ranking capacity and its copy, Page A2, has a comparative amount of ranking capacity, by canonicalizing them, Page A can have a superior opportunity to rank and acquire visits.

Thus, if there are two URLs with similar content, canonicalize them by using 301 redirect or a rel=canonical. To avoid this, content optimization and uniqueness are the preventive measures.

4.Filter out dynamic URL parameters whenever possible:

Static URL in SEO and dynamic URL in SEO are important concepts and need to be taken into consideration.

Some dynamic URL parameters are utilized for tracking links (like those embedded by well known social sharing applications, e.g. Buffer). As a rule, these don’t bring about a gigantic issue, however they may make for fairly unattractive and clumsily long URLs. Utilize your own particular judgment around whether the following parameter advantages exceed the negatives.

See More:Title Tag SEO: How to Optimize Title Tag

In the event that you can abstain from utilizing URL parameters, do as such. On the off chance that you have more than two URL parameters, it’s most likely worth making a genuine speculation to revamp them as static URL, meaningful, content.

5.Shorter vs Longer:

Shorter URLs are, as a rule, ideal. You don’t have to take this to the extreme, and if your URL is now under 50-60 characters, don’t stress over it by any stretch of the imagination. Be that as it may, in the event that you have URLs pushing 100+ characters, there’s likely a chance to revamp them and increase value.

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Mobile SEO : Mobile Optimization for Website -Crb Tech

SEO-for-Mobile

Mobile SEO : Mobile Optimization for Website

CRB Tech reviews would like to tell you some useful tips on optimizing your webpage for mobiles.

Mobile Optimization Definition:

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

It is the process of making sure that users who visit your site from their mobile devices, have an optimized experience while viewing it. Just like they would have while viewing the site on their computers.

Very often individuals invest more and more time on their cell phones and tablets, yet numerous sites still aren’t intended to be compatible to distinctive screen sizes and loading time. Mobile optimization investigates site design plan, site structure, page speed, and more to ensure you’re not accidentally dismissing mobile visitors.

Best Practices for Mobile Optimization

If it is the case that your website is already optimized for various search engines, only few additional things remain, that need to be done when optimizing it for your mobile. Let us see some of them here.

See More:How To Do Keyword Research-In Depth Guide of Keyword Research.

  • Page Speed:

In light of hardware and connectivity problems, page speed is much more imperative for mobile users than desktop clients. Post enhancing images, you’ll need to minify code, influence browser caching, and decrease redirection. More data on page speed can be found on SEO Best Practices for Page Speed.

  • Title Optimization and Meta Description:

Keep in mind that you’re working with less screen space when a visitor seeks utilizing a cell phone. To flaunt your best work in SERPS, be as compact as feasible (without relinquishing the nature of the data) when making titles, URLs, and meta descriptions.

  • Another URL:

Another alternative is to make a second, parallel site for the mobile users. This permits you to make totally customary content for mobile guests. To maintain a strategic distance from URL disarray, most parallel mobile sites utilize a “m” sub-domain.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Parallel mobile sites can be as defective as dynamic serving websites at sending viewers to the right form, so make sure to make it simple for viewers who go in the wrong place to click over to their favored experience.

You’ll additionally need to ensure that your site’s redirection is proper and as incline as would be prudent to diminishing page speed. Furthermore, to maintain a strategic distance from copy content issues, you’ll have to set up rel=”canonical”.

Along with this, the URL structure for mobile site has to be optimized as well.

  • Constructing a Dynamic Site:

On the off chance that you don’t have the resources for a complete site overhaul or need to show diverse content for mobile users than you accomplish for desktop ones, one arrangement is to utilize one URL to show distinctive arrangements of HTML and CSS relying upon what kind of gadget your guest is utilizing (likewise called detecting user agents). This can be valuable, for instance, in case you’re an eatery who needs a mobile user (who may meander your neighborhood) to see a few samples of reviews and a guide to your area rather than your full site.

Showing diverse content in light of the user agent is called dynamic serving and it’s done utilizing the Vary HTTP header. Here is how a vary HTTP header looks like:

GET /page-1 HTTP/1.1
Host: www.example.com
(…rest of HTTP request headers…)

HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(… rest of HTTP response headers…)

See More:7 Best Content Marketing Techniques works in 2016

  • Avoid blocking CSS, JavaScript or images:

In the past times, some cell phones couldn’t bolster these components, so webmasters of mobile websites blocked one or each of the three. Yet, generally that is no more genuine, and the Smartphone GoogleBot needs to have the capacity to see and sort the same content that clients do. So, don’t conceal it. These components are additionally basic for Google to comprehend in the event that you have a responsive site or an alternate mobile arrangement.

These are some things to be considered for a responsive mobile site.

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Title Tag SEO: How to Optimize Title Tag

title-tag-Optimization

Title Tag SEO: How to Optimize Title Tag

CRB Tech reviews would like to discuss on importance of title tag through this blog. Title tags also termed as title elements, describe the title of a document. They are very frequently used on result pages of search engines, so that the preview shots for a particular page are displayed. Not only this, title tags are important for SEO on page and social media sharing activity as well.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

The title component of a site page is intended to be an exact and compact description of a page’s content. This component is basic to both user experience and search engine optimization. It creates value in three particular areas: browsing, relevancy and in the search engine results pages.

Syntax for title tag:

<head>
<title>Example Title</title>
</head>

Ideal format for title tag is as follows:

Primary Keyword – Secondary Keyword | Brand Name

This can be called as the optimal position of keywords in title tag.

What should be the ideal or optimal length of a title tag?

Google normally shows the initial 50-60 characters of a title tag, or the same number of characters as will fit into a 512-pixel display. In the event that you restrict your titles below 55 characters in length, you can expect no less than 95% of your titles to show legitimately. Remember that search engines may show an alternate title than what you give in your HTML. Titles present in search lists might be modified to coordinate to your brand, the client inquiry, or different contemplations.

See More:7 Best Content Marketing Techniques in 2016

Importance of title tags and title tag optimization in SEO:

A title tag is the primary thing that represents an online document. Title elements have for some time been viewed as a standout amongst the most essential on-page SEO components (the most vital being general content), and show up in three key spots: browsers, search engine results pages, and external websites.

  1. Browsers:

Title tags are displayed at the top of a browser and in the various tabs.

  1. External Websites:

Many external social media sites make use of title tag of a particular page as its anchor text.

  1. Search Engine Results Pages:

When you utilize keywords in the title tags, web crawlers will highlight them in the search items if any user has performed a query including those keywords. This gives the client more prominent visibility, and for the most part means you’ll get a higher click through rate.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Simple Tricks for Optimizing Titles:

Since title tags are such an important piece of SEO, executing best practices for title tags makes up for a extremely low effort, high result SEO task. Here are basic suggestions for optimizing title tags for web crawler and ease of use objectives:

  • Keep optimal length:

As mentioned above, search engines will truncate titles in indexed lists that surpass a specific length. For Google, this length is more often than not between 50-60 characters, or 512 pixels in width. In the event that the title is too long, engines will demonstrate an ellipsis, “…” to indicate that a title tag has been truncated due to its length. All things considered, length is not a rigid guideline. Longer titles regularly work better for social sharing, and numerous SEOs trust web crawlers may utilize the keywords in your title tag for positioning purposes, regardless of the fact that those keywords get cut off in search items. At last, it’s typically better to compose an incredible title that converts and gets clicks than it is to fixate on length.

  • Position important keywords near to the title tag:

As per Moz’s research and experience, the nearer to the begin of the title tag a keyword is, the more accommodating it will be for ranking—and the more probable a user will be to click them in search lists.

  • Take into consideration readability aspect along with emotional impact:

Writing a convincing title tag will pull in more visits from the search lists. It’s basic to consider the whole user experience when you’re creating your title tags, along with keyword use and optimization. The title tag is another visitor’s first stint with your brand image when they discover it as a search result; it ought to pass on the best message conceivable.

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Top 7 Google Ranking Factors that Boost your Ranking

google seo ranking factors for 2016

Top 7 Google Ranking Factors that Boost your Ranking

Google is known to use more than 200 signals for ranking a particular page or site. So, the question arises as to which of these have the greatest impact as far as rankings are concerned? In other words, which are the factors that you should concentrate on to get the highest possible rankings for your website?

Don’t worry, as CRB Tech reviews has compiled a list of the most important factors for Google rankings in this blog. So just refer these and be sure to have higher rankings for your site.

  1. Page Load Time:

This is a hugely affecting factor. Page loading speed is one of the factors which Google has accepted publicly. Therefore, it is definitely critical. One can easily do analysis of the same and improve the loading time of your web-page. One method is by using the PageSpeed Insights tool from Google.

Use this particular tool to check your site’s loading time. Plugins from WordPress namely W3 Total Cache and WP Smush It which come free of cost can assist in speeding up the things.

  1. Keyword Occurrence and Positioning:

Without a doubt, Google may not give careful consideration towards keyword density now a days. In any case, that doesn’t mean that you stop using them in anyways.

Using your target keyword in key spots on your page – like in your URL, in the start of your

Use Heading tags in article and use  H2 tags – makes an impression on Google that your page is about that keyword.

Use your target keyword at the start of your title tag, in the initial 100 words of an article and then in the h2 or h3 tag. You can learn more of these on page SEO strategies on the Internet.

  1. Length of the Content:

Various studies have shown that longer the content say about 1500+ words are bound to rank higher on Google. This is also the result of the study conducted by SERPIQ. If you see the graphs of such studies, you will come to know that the top 10 results consisted of 2000 words on an average. Therefore, write at the least 1500 words for the page which you wish to rank on Google.

  1. Relevancy of links:

As we came across, a link’s authority (as measured by the PR of the linking page) is truly critical. However, Google is giving careful consideration to the relevancy of the links indicating to your site. Truth be told, an ex-Google as of late employee expressed that “relevancy is the new PR”).

So ensure that the majority of your connections originate from sites that are on the same theme as yours. So on the off chance that you ran a site that sold natural puppy nourishment, ensure you’re getting links from other pet-related sites…not sites about flowers and gifts. Thus, focus on constructing links from relevant sites.

  1. Unique Content:

Google needs to rank websites that have hearty, unique content. As far as we can tell, numerous more established sites have aggregated “junk” pages throughout the years, similar to archive and category pages. Junk pages are thin, copy on the other hand both – which can hold down your site’s rankings.

Discard pages having duplicate content and “nonindex” thin pages.

  1. Responsive or Flexible Design:

More than half of the web’s activity now originates from a cell phone. Google’s legitimate position is that they favor Responsive Design versus a different versatile site (source).

A quick stacking, mobile compatible responsive design can give you higher rankings for individuals looking on cell phones and tablets. Ensure that your site loads fast for the mobile users and provides a responsive appearance.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

  1. Domain Authority:

At the point when ranking a page, Google likewise factors in the power of the domain all in all (that is the reason sites like Amazon and YouTube rank for practically everything).

You can check your Domain Authority utilizing Open Site Explorer. Develop your Domain Authority by making (and advancing) magnificent content. For instance, with The Skyscraper Technique.

These are a few techniques that would definitely help you rank your site higher.

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How to Do Competitor Analysis in SEO-Crb Tech Reviews

seo competitor analysis

How to Do Competitor Analysis in SEO

CRB Tech reviews emphasizes on the benefits of a competitive analysis workflow in SEO.

Whenever you consider the SEO process, one of the important activities of the initial phase is carrying out competitive analysis. By doing this, one should be able to identify the SEO related targets, and get inputs to plan the strategy ahead.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

The analysis would differ based on the type of the industry or the domain and the scope of the entire SEO process. This isn’t a simple process at all, and many things are needed to be taken into consideration.

Why Chalk Out A Workflow Plan?

In order to simplify this competitive analysis process, one can take the help of a work-flow plan. When such a workflow is present before you, it becomes easier to replicate, document and control the flow. In simple terms, it is just like a flowchart. Various activities like filtering out the SEO competitors, identifying the keywords to target, their difficulty level and so on, can be highlighted in the workflow. This would give you a clear picture in order to plan a strategy that is effective.

See More:7 Best Content Marketing Techniques works in 2016

This can be considered to be one of the vital primary phases in the SEO process. You can get samples of workflow on the Internet.

Getting to know the four distinct analysis phases of SEO workflow:

  1. Identify and extract the potential competitors from SEO perspective:

This first stage is particularly useful in case you’re beginning with the SEO procedure for a new customer/client or industry which you are not at all aware about, and you have to begin sans zero to distinguish the majority of the possibly important competitors. As it is said, you may or may not know your friends. But you need to know about your enemy!

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

It’s essential to note that these are not as a matter of course constrained to organizations or sites that offer the same kind of content, products, services etc., that you do, yet can be any site that contends with you in the search results for your objective keywords.

  1. Validate the identified SEO competitors:

When you have the list of potential competitors that you have accumulated from various applicable sources, it’s an ideal opportunity to validate them, by breaking down and sifting those which are truly effectively ranking, and to which degree, for the same keywords that you’re focusing on.

Furthermore, at this stage you’ll additionally increase your rundown of potential target keywords by performing keyword research. This ought to utilize sources past the ones that you had effectively distinguished coming from your rivals and your current organic search data resources for which your rivals or yourself are still not ranking, that may provide you with new open doors.

  1. Do a comparison with your SEO competitors:

Since you have your SEO competitors and potential target keywords, you can collect, enlist and compare your site with your rivals, utilizing the majority of the available information to choose and organize those keywords. This will probably incorporate keyword relevance, current rankings, search volume, ranked pages, and domains, content optimization, link popularity and page results qualities, among others.

  1. Choose the target keywords:

This is the last phase in the workflow. It’s at last, time to dissect the already accumulated data for your own particular site and your rivals, utilizing the predetermined criteria to choose the best keyword to focus for your own particular circumstance in the short-, mid-, and long term amid your SEO process: Those with the most astounding relevance, search volume, and profitability. The best beginning stage is in rankings where you are competitive from a popularity and content perspective.S

See More:Top Image Optimization Techniques for SEO

There are many data sources and tools available which can assist you in the implementation of the process.

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