Category Archives: Basic Of SEO

HTTP Status Codes SEO:Definitive Guide of Http Status Codes

status-codes

CRB Tech reviews focuses on the HTTP status codes through this blog. Let us try to understand this concept in detail.

Definition of HTTP Status Codes:

HyperText Transfer Protocol (or HTTP) reaction or response status codes are returned at whatever point web search engines or site viewers send a request to a web server. These three-digit codes demonstrate the reaction and status of HTTP requests.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

HTTP Status codes are three-digit numbers returned by servers that demonstrate the status of a web component.

Understand that the main or the initial digit of every three-digit status code starts with one of five numbers, 1 through to 5. From the 100s through the 500s, status codes fall into the accompanying classifications:

  • 500s – Server side error. The request raised by the client was valid. However, the server did not complete the request.

  • 400s – Client Side error. Request was sent by the client, page turns out to be invalid.

  • 300s – Redirection. Request has been accepted, but an additional step is necessary to complete it.

  • 200s – Success. Request was accepted and processed with success.

  • 100s – Informational. Request has been accepted and is in the process.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Although, a lot of HTTP status codes exist, all of them are not vital from the SEO point of view.

A few top Tips:

  • It is vital to have altered 404 pages with prescribed navigational alternatives when site guests request pages that give a 404 response code.

  • Utilize 301 diverts as opposed to 302 redirects while diverting URLs on a website to guarantee that link juice (ranking power) is gone between the diverting website pages.

  • Website pages that come up with 404 (File Not Found) for augmented time frames and that have significant links ought to be 301 diverted to other site page.

See More:SEO Site Structure:How to Create SEO friendly Website Structure

Important HTTP Status Codes from SEO Perspective:

  1. 404 Status Code:

The server has not discovered anything coordinating the Request-URI. No sign is given of whether the condition is impermanent or lasting. This ought to happen whenever the server can’t locate a coordinating page request. Periodically, web-masters will display a text 404 error however the response code is a 200. This tells Internet searcher crawlers that the page has rendered effectively and commonly the website page will get mistakenly indexed.

See More:URL Optimization:5 Best Tips for URL Optimization-Crb Tech

  1. 503 Status Code:

The server is right now not able to handle the request because of a transitory over-loading or server maintenance. The 503 ought to be utilized at whatever point there is an interim blackout (for instance, if the server needs to descend for a brief period for maintenance). This guarantees the engines know get back soon in light of the fact that the page/site is down for a brief span.

  1. 302 Found Status Code:

The server is at present reacting to the request made with a page from an alternate location, yet the requester keeps on utilizing the initial location for requests in future. This methodology is not prescribed. It is not a compelling approach to teach search engine bots that a page or website has moved. Utilizing 302 will bring about Internet search engine crawlers to regard the redirect as an interim one and not give it the link juice (ranking power) capacities of 301 redirects.

See More:Mobile SEO : Mobile Optimization for Website -Crb Tech

  1. 410 Status Code:

The asked for request is no more available on the server and no sending location is known. This condition is relied upon to be viewed as perpetual. Customers/Clients with link altering capacities SHOULD erase references to the Request-URI after client approval. In the event that the server does not know–or has no way to determine–whether or not the condition is changeless, the status code 404 (Not Found) ought to be utilized rather than 410 (Gone). This response is cacheable unless demonstrated otherwise.

This was an insight into the world of HTTP status codes.

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SEO Site Structure:How to Create SEO friendly Website Structure

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SEO Site Structure:How to Create SEO friendly Website Structure

CRB Tech reviews would elaborate on the concept called SEO friendly site structure, through this blog. This is one area which most of the resources and articles ignore. In spite of being an important aspect of SEO strategy.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

As of now, your site could be productive and streamlined, with site pages that are sensibly ordered and very much put like a sorted out documenting system. Then again, your site could have ranked organically, without much beginning thought to it’s structure, and has now turned into a scattered and elusive chaos of pages. In any case, on the off chance that you give some cautious thought to your structure as you develop, it could turn into a basic piece of your SEO success.

5 steps to create SEO friendly website structure:

1.Plan Site Hierarchy:

The most basic hierarchy structure is to have the most essential search ranking pages at the top, and to channel down to the less vital pages. There are pages that will be a special case to this, and these pages will be unavoidable so that exploring around your site will be clear and straightforward, yet this is the general guideline.

See More:Mobile SEO : Mobile Optimization for Website

It is imperative to design your site hierarchy before constructing your site, so that your pages don’t turn into a scattered chaos. In the event that you are uncertain where you will reach with your site later on, then attempt to tail this general structure as you go.

2.URL and Site Structure Should Match:

You ought to likewise guarantee that your URL structure coordinates with your hierarchy. For instance, on the off chance that you are selling a charming pink summer dress on your attire site, your URL may appear as though this:

The URL is unmistakably separated into Category → Sub-Category → Product. This is simple for the crawlers to peruse and simple for your clients to explore.

See More:Title Tag SEO: How to Optimize Title Tag

3.Website Depth Should Be Low:

Another key component of your structure is to have a shallow site. This means, each page on your site can be open inside a couple of clicks of your landing page. For good SEO, you ought to hope to make your site 3-clicks profound or less. It becomes easy for your site to be crawled, and the less demanding the crawl-ability, the simpler Google can locate your content and rank it.

The other purpose behind a shallow site is for a decent User Experience. On the off chance that a client is experiencing issues finding the data they need, then they can without much of a stretch get disappointed and proceed to some other site. Also, as we probably am aware, a high ricochet or bounce rate implies terrible SEO.

4.Make Use of Internal Linking:

In spite of the fact that making a low depth site is a decent technique, this can be troublesome, particularly for a huge site with many pages. Grouping your pages into a constrained measure of classes can be unimaginable, or simply doesn’t bode well. This is the place where internal linking can offer assistance.

An internal link is an inner association between two pages on the same site, and they have various focal points that are useful for SEO. The first is that they give a valuable approach to explore through your site, which decreases the quantity of clicks expected to navigate to any page on your site. Considering those crawlers adore a low profundity site, Google cherishes it. This, once more, makes a superior client experience for our visitors.

The other primary point of interest is that it gives a chance to utilize keyword anchor text.

5.Associate SEO Weight and Site Navigation:

The Site Navigation is frequently just seen as an apparatus to explore around a site, however truth be told it can be utilized as an instrument to give SEO weight to your favored pages.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

What we have to recall about the links that navigate is that, they are indeed internal links, as they link to different site pages on the same site. Our internal links function in the same way to external links – the more connections that point towards a specific site page, the more significance that search engines will give that page. In the event that a specific site page is on the navigation,this implies EVERY page on the site has an internal link guiding towards it. This tells search engine tools that, this is a critical page on your site, and this is a page that ought to rank.

Your site all in all will have a specific measure of domain authority. On the off chance that you have an individual page on your navigation, then a more noteworthy bit of the site’s authority – or SEO weight – will be given to this page. In this manner, the technique you ought to take is to put the pages you need to rank for on your navigation.

This inside balance obviously. Despite everything you need to your navigation to be viable in it’s initial use, which is giving a straightforward and clear approach to explore through your site.

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Title Tag SEO: How to Optimize Title Tag

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Title Tag SEO: How to Optimize Title Tag

CRB Tech reviews would like to discuss on importance of title tag through this blog. Title tags also termed as title elements, describe the title of a document. They are very frequently used on result pages of search engines, so that the preview shots for a particular page are displayed. Not only this, title tags are important for SEO on page and social media sharing activity as well.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

The title component of a site page is intended to be an exact and compact description of a page’s content. This component is basic to both user experience and search engine optimization. It creates value in three particular areas: browsing, relevancy and in the search engine results pages.

Syntax for title tag:

<head>
<title>Example Title</title>
</head>

Ideal format for title tag is as follows:

Primary Keyword – Secondary Keyword | Brand Name

This can be called as the optimal position of keywords in title tag.

What should be the ideal or optimal length of a title tag?

Google normally shows the initial 50-60 characters of a title tag, or the same number of characters as will fit into a 512-pixel display. In the event that you restrict your titles below 55 characters in length, you can expect no less than 95% of your titles to show legitimately. Remember that search engines may show an alternate title than what you give in your HTML. Titles present in search lists might be modified to coordinate to your brand, the client inquiry, or different contemplations.

See More:7 Best Content Marketing Techniques in 2016

Importance of title tags and title tag optimization in SEO:

A title tag is the primary thing that represents an online document. Title elements have for some time been viewed as a standout amongst the most essential on-page SEO components (the most vital being general content), and show up in three key spots: browsers, search engine results pages, and external websites.

  1. Browsers:

Title tags are displayed at the top of a browser and in the various tabs.

  1. External Websites:

Many external social media sites make use of title tag of a particular page as its anchor text.

  1. Search Engine Results Pages:

When you utilize keywords in the title tags, web crawlers will highlight them in the search items if any user has performed a query including those keywords. This gives the client more prominent visibility, and for the most part means you’ll get a higher click through rate.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Simple Tricks for Optimizing Titles:

Since title tags are such an important piece of SEO, executing best practices for title tags makes up for a extremely low effort, high result SEO task. Here are basic suggestions for optimizing title tags for web crawler and ease of use objectives:

  • Keep optimal length:

As mentioned above, search engines will truncate titles in indexed lists that surpass a specific length. For Google, this length is more often than not between 50-60 characters, or 512 pixels in width. In the event that the title is too long, engines will demonstrate an ellipsis, “…” to indicate that a title tag has been truncated due to its length. All things considered, length is not a rigid guideline. Longer titles regularly work better for social sharing, and numerous SEOs trust web crawlers may utilize the keywords in your title tag for positioning purposes, regardless of the fact that those keywords get cut off in search items. At last, it’s typically better to compose an incredible title that converts and gets clicks than it is to fixate on length.

  • Position important keywords near to the title tag:

As per Moz’s research and experience, the nearer to the begin of the title tag a keyword is, the more accommodating it will be for ranking—and the more probable a user will be to click them in search lists.

  • Take into consideration readability aspect along with emotional impact:

Writing a convincing title tag will pull in more visits from the search lists. It’s basic to consider the whole user experience when you’re creating your title tags, along with keyword use and optimization. The title tag is another visitor’s first stint with your brand image when they discover it as a search result; it ought to pass on the best message conceivable.

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Top 7 Google Ranking Factors that Boost your Ranking

google seo ranking factors for 2016

Top 7 Google Ranking Factors that Boost your Ranking

Google is known to use more than 200 signals for ranking a particular page or site. So, the question arises as to which of these have the greatest impact as far as rankings are concerned? In other words, which are the factors that you should concentrate on to get the highest possible rankings for your website?

Don’t worry, as CRB Tech reviews has compiled a list of the most important factors for Google rankings in this blog. So just refer these and be sure to have higher rankings for your site.

  1. Page Load Time:

This is a hugely affecting factor. Page loading speed is one of the factors which Google has accepted publicly. Therefore, it is definitely critical. One can easily do analysis of the same and improve the loading time of your web-page. One method is by using the PageSpeed Insights tool from Google.

Use this particular tool to check your site’s loading time. Plugins from WordPress namely W3 Total Cache and WP Smush It which come free of cost can assist in speeding up the things.

  1. Keyword Occurrence and Positioning:

Without a doubt, Google may not give careful consideration towards keyword density now a days. In any case, that doesn’t mean that you stop using them in anyways.

Using your target keyword in key spots on your page – like in your URL, in the start of your

Use Heading tags in article and use  H2 tags – makes an impression on Google that your page is about that keyword.

Use your target keyword at the start of your title tag, in the initial 100 words of an article and then in the h2 or h3 tag. You can learn more of these on page SEO strategies on the Internet.

  1. Length of the Content:

Various studies have shown that longer the content say about 1500+ words are bound to rank higher on Google. This is also the result of the study conducted by SERPIQ. If you see the graphs of such studies, you will come to know that the top 10 results consisted of 2000 words on an average. Therefore, write at the least 1500 words for the page which you wish to rank on Google.

  1. Relevancy of links:

As we came across, a link’s authority (as measured by the PR of the linking page) is truly critical. However, Google is giving careful consideration to the relevancy of the links indicating to your site. Truth be told, an ex-Google as of late employee expressed that “relevancy is the new PR”).

So ensure that the majority of your connections originate from sites that are on the same theme as yours. So on the off chance that you ran a site that sold natural puppy nourishment, ensure you’re getting links from other pet-related sites…not sites about flowers and gifts. Thus, focus on constructing links from relevant sites.

  1. Unique Content:

Google needs to rank websites that have hearty, unique content. As far as we can tell, numerous more established sites have aggregated “junk” pages throughout the years, similar to archive and category pages. Junk pages are thin, copy on the other hand both – which can hold down your site’s rankings.

Discard pages having duplicate content and “nonindex” thin pages.

  1. Responsive or Flexible Design:

More than half of the web’s activity now originates from a cell phone. Google’s legitimate position is that they favor Responsive Design versus a different versatile site (source).

A quick stacking, mobile compatible responsive design can give you higher rankings for individuals looking on cell phones and tablets. Ensure that your site loads fast for the mobile users and provides a responsive appearance.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

  1. Domain Authority:

At the point when ranking a page, Google likewise factors in the power of the domain all in all (that is the reason sites like Amazon and YouTube rank for practically everything).

You can check your Domain Authority utilizing Open Site Explorer. Develop your Domain Authority by making (and advancing) magnificent content. For instance, with The Skyscraper Technique.

These are a few techniques that would definitely help you rank your site higher.

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How to Optimize Page Speed-Tips for Optimizing Page Speed

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How to Optimize Page Speed-Tips for Optimizing Page Speed

1)PAGE SPEED -

Page speed can be defined as the time taken a specific page of any website to fully display its contents or the time taken by the browser to receive the first byte from the server. A faster page speed is always better. a website taking more page load is less visited and sometimes resulting in an increase in the bounce rates of the website.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

 However, page load time of a website can be decreased by page speed optimization. By carrying out various activities in page optimization, gradually the page load time of any website can be easily reduced.

Listed below are some of the ways due to which the page load time can be reduced thus influencing page speed.

2)ENABLE GZIP OPTIMIZATION -

At the point when a client reaches your call is made to your server to convey the asked for documents.

The Larger these files are the more page load time it will require for them to get to your program and show up on the screen.

See More:7 Best Content Marketing Techniques in 2016

Gzip packs your pages and templates before sending them over to the program. This radically lessens exchange time subsequent to the records are much littler.

3)MINIFY CSS, JAVASCRIPT AND HTML -

By upgrading your code (counting evacuating spaces, commas, and other pointless characters), you can significantly upgrade your page speed. Additionally evacuate code remarks, arranging, and unused code. Google suggests utilizing YUI Compressor for both CSS and JavaScript. Thus by removal of unnecessary characters, page speed can be enhanced and page load time is reduced.

See More:How To Do Keyword Research-In Depth Guide of Keyword Research.

4)REDUCTION IN REDIRECTS -

Every time a page sidetracks to another page, your guest confronts page load time sitting tight for the HTTP ask for reaction cycle to finish. For instance, if your portable sidetrack design appears as though this: “abz.com – > www.abz.com – > m.abz.com – > m.abz.com/home,” both of the two additional diverts makes your page stack slower the visitor instantly leaves the page and moves on to another website thus resulting in addition to bounce rates. Reduction in Redirects proves in influencing page speed.

5)INFLUENCE BROWSER CACHING-

Programs reserve a considerable measure of data (templates, pictures, JavaScript documents, and that’s only the tip of the iceberg) so that when a guest returns to your site, the program doesn’t need to reload the whole page. Utilize a device like YSlow to check whether you as of now have a lapse date set for your store. At that point set your “lapses” header for to what extent you need that data to be reserved. Much of the page load time, unless your site plan changes as often as possible, a year is a sensible time period. Google has more data about utilizing storing here.

See More:How to Optimize Sitemap.

6)ENHANCE SERVER REACTION TIME -

Your server reaction time is influenced by the measure of activity you get, the assets every page utilizes, the product your server utilizes, and the facilitating arrangement you utilize. To enhance your server reaction time, search for execution bottlenecks like moderate database inquiries, moderate steering, or an absence of sufficient memory and fix them. The ideal server reaction time is under 200ms. Take in more about improving your opportunity to first byte.

7)EXECUTING CONTENT DISTRIBUTION NETWORK -

Content distribution systems (CDNs), likewise called content delivery networks systems, are systems of servers that are utilized to disperse the heap of conveying substance. Basically, duplicates of your site are put away at different, topographically assorted server farms with the goal that clients have speedier and more solid access to your site, enhancing sessions of your sites.

See More:Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

8)PICTURE AND IMAGE OPTIMIZATION -

Use CSS sprites to make a layout for pictures that you utilize often on your like catches and symbols. CSS sprites consolidate your pictures into one extensive picture that heaps at the same time (which implies HTTP solicitations) and afterward show just the areas that you need to appear. This implies you are sparing burden time by not making clients sit tight for numerous pictures to stack.

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How to do Interlinking in SEO – Definitive guide of interlinking

A Guide Illustrating How to Do Interlinking

CRB Tech reviews would like to illustrate on how to do effective interlinking through the medium of this blog.

First and foremost, let us understand as to what are internal links?

See More:7 Best Content Marketing Techniques in 2016

In simple terms, they are nothing but hyperlinks that navigate to the same domain from the one on which they are present. Basically it is a target and source kind of a relationship. For a common man, it can be stated like this:

A link that points or navigates to a different page on the same website. Here is an example of the same:

<a href=”http://www.same-domain.com/” title=”Keyword Text”>Keyword Text</a>

How are these useful for on page SEO?

These links or such links can serve three purposes:

  1. Website navigation

  2. Help in developing the information hierarchy of a particular website.

  3. Help to spread ranking power of websites.

See More:How to Optimize Sitemap.

Interlinking for SEO:

In this section, we will see how to develop internal link based SEO-friendly website architecture.

If we consider a single page, then the search engines consider the content on it as a criteria to rank the pages on their indices. Therefore, deploying a proper content strategy is important. They also look out for a proper pathway in order to navigate all the pages of a particular website. Many of the sites become culprits by hiding the primary navigation denying search engines the access. This obstructs them from listing of pages in the indices.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

If a web crawler cannot access pages, then they simply do not exist. Leave alone the content, keywords present on it. It is totally a waste. The standard structure for a website should look similar to a pyramid. Here the top vertex is the home page of your site with the hierarchy flowing down.

Then, how can we achieve this for our website? Think!

The answer is, internal links or link building. This is the most fundamental format of a link—and it is prominently understandable to the search engines. The spiders realize that they ought to add this link to the engine’s link graph of the web, use it to ascertain query free variables (like MozRank), and tail it to index the contents of the referenced page. Let us see an illustration to understand the concept in a better manner.

Over here, the “a” tag shows the beginning point of the link. This tag can consist of text, images etc. These provide a clickable area on that particular page. This induces the visitors to navigate to other page. The referral location of a hyperlink indicates to the browser and the search engines where the link navigates. In this illustration, the page indicated is about custom belts made by a man named Jon Wye, so the link utilizes the anchor content “Jon Wye’s Custom Designed Belts.” The </a> label shuts the link, so that components later on in the page won’t have the connection credit connected to them.

See More:How To Do Keyword Research-In Depth Guide of Keyword Research.

Still, sometimes pages are not accessible. Hence, they cannot be indexed. Here is why?

  1. Links Accessible through local search boxes:

Web crawlers won’t endeavor to perform searches to discover content, and subsequently, it’s assessed that a huge number of pages are hidden up behind totally difficult to reach inaccessible internal search boxes.

  1. Links in flash, or other Plug-ins:

Any links implanted inside Flash, Java applets, and other modules are normally distant to search engines.

  1. Links on pages having thousands of links:

Search engines are programmed to access 150 links on an average per page. They might stop crawling further pages that are linked from the original page. This limit is not rigid, and vital pages may have more than 200 links on them. But, it is recommended that the links are kept limited to 150. Else, there is a risk of many pages remaining non visited. This in turn would affect the ranking and indexing of your site.

These are some of the important factors that are covered here.

For blogs on topics like heading tags, digital marketing, off page SEO etc. please visit CRB Tech reviews.

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How To Fix URL Canonicalization Error In SEO

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How To Fix URL Canonicalization Error In SEO

When one talks about SEO, we need to take into consideration various factors. The factors are related to both on-page as well as off-page. But if you do not do on page SEO in an optimum manner, then the efforts taken on your off page SEO optimization go totally waste. Final result being no output as expected.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

CRB Tech would like to explain the concept of Canonicalization to you and its optimum use through this blog. By reading this, you would be able to carry out Canonicalization of a website in an optimum manner.

Let us first understand what is URL Canonicalization?

The concept can be a bit tough to grasp. So, we would try to explain it in easy language and terms.

Suppose that a website has two URL’s. They are as follows:

  • http://thewebpage.org
  • http://www.thewebpage.org

These pages have content, however they do not redirect to even one of the URLs. This would lead to a copyright issue with Google showing duplicate content issue. You might have to pay penalties. Google’s Panda algorithm is a filter introduced to catch poor or duplicate content sites from ranking in the top results.

Let us look at one more example where there are two URLs on a website page, and the end up in same page resolution.

Now in this case if both of the pages show same content, then it is again a problem of sorts.

This problems tend to get ignored easily and result in heavy fines for copyright related issues. When such a thing happens, a search engine like Google is confused on which URL to add to its index. If two pages are found to be same content wise, then they are bound to be said to be copy of one another, resulting into a penalty.

Such an issue therefore needs to be resolved. Your server settings should be such that even if the user accesses your website with or without www, the site should open on any single version. This is the method to resolve a canonical error. But, in case you wish to display similar content on two different pages, then the use of rel=”canonical” tags becomes necessary. This tag allows a search engine to know as to which page is original and which is its copy. This technique helps to avoid content duplication.

Canonicalization Application and Canonical Tag Optimization:

As mentioned above, just a rel=”canonical” tag is enough to apply canonicalization.

Take into consideration above two URLs. Suppose that the second of the two has content same as the first one. Therefore, applying the canonical tag becomes a must. This would mark the index.php page URL as the canonical of the first one.

Syntax for its application.

<link rel=”canonical” href=”http://thewebpage.org/index.php”>

HTTP Header Tag Canonicalization:

The above tag can be also used in case of HTML scripted content. In case of non HTML content, HTTP Header Canonicalization needs to be used. Here is a sample of the same:

> HTTP/1.1 200 OK

> Content-Type: application/pdf

> Link: <http://www.example.com/white-paper.html>; rel=”canonical”

> Content-Length: 785710

Read more on this at Google’s official Webmaster blog.

Correct Use of Canonicalization:

  1. Never to be used outside of heading tags:

Search engine bots or spiders will absolutely disregard the labels that are set outside the <head> are of the site so with a specific end goal to apply a legitimate authoritative label, you have to include it between <head></head>.

  1. Multiple Canonical Tags a Strict No:

Utilizing more then one Canonical tags is pointless. Web crawlers will disregard both of the tags and you will confront peculiar SEO conduct and issues. Multiple canonical tag URLs are once in a while brought on because of plugin glitches so you may need to watch out for that.

  1. Do not utilize it for PageRank Sculpting:

Page Rank is no more a public entity or measurement to a site, however it is still considered by the web crawlers. In the event that you are wanting to utilize Canonical tags for PageRank sculpting and to show signs of better ranking, let us make it clear that it will accomplish more harm to your site than great.

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Killer On Page Techniques to Rank First Page in 2016

Whenever we think of SEO of our website or a blog post, there are two basic things that need to be taken into consideration. These are namely Off page techniques and On page SEO techniques. Both of these play an important part in SEO. We will focus on the on page SEO secrets in this particular blog. CRB Tech would present before you some of them.

Before that, we must remember one thing that on page SEO optimization and on site SEO optimization are two different things. Prior to sharing the techniques with you, we would like to mention here some non technical part related to this which you can implement today.

  • Enrich user experience

  • Include benefit driven sub headings on the page to make content more attractive.

  • In case of lengthy content, implement the bucket brigade copy-writing technique to reduce the bounce rate.

Make sure that viewers coming through a search on your page, do not click the back button instantly. In that case the page ranking would drop drastically.

Now we move on to the on page optimization factors:

  1. Keyword Density:

LSI keywords should be mixed and the ideal keyword density value is 1.5%. As far as the main keyword or the primary keyword is concerned, do not forget to use it in the first para itself, and in the last one as well. Use it regularly in the blog content as well. Highlight the keywords in your blog using italic, bold or underline. All this becomes a part of the keyword optimization in 2016.

  1. Heading Tags:

Heading tags optimization is also an important thing as far as on page activity is concerned. Make optimum use of various heading tags like <h1>, <h3> etc. to highlight the various headings used in the blog. Also, to mark certain text. In wordpress, h1 tag is used as the title tag. It is also advised not to make use of h2 and h3 tags repeatedly. This is considered as a negative SEO practice.

  1. Interlinking:

Link to the related blog posts, in order to send additional traffic and rank towards them. Interlinking enables users to be there on your blog for more time. But overdoing it is really bad. Anchor text rich in keyword should be used for letting your linking posts perform better on Google and other search engines.

  1. Use of Images:

Image optimization basically helps to drive traffic from the image search activity. Alt text present in the image and it’s title makes wonders as it changes your blog post to be focus and targeted. Integrating more images makes your page attractive and interesting. Choose small size images as far as possible. Because, larger images would increase your loading time. Finally, it would hamper your rankings.

  1. Engaging Content:

Engaging content is a must. No escape for that. It should serve as a detailed manual for the targeted keywords. Try out various ways that would keep your viewers hooked up to your blog content. Make the content interactive, say for example ask questions, take opinions etc. Else, user would not stay glued to your blog and the bounce rate would rise. This would be a negative factor for your blog.

To Summarize, here are a few more tips:

  • Meta tags title should be less than 65 characters.

  • Meta tags description is expected to be less than 150 characters.

  • Not more than one h1 tag on a page.

  • Make use of long tailed keywords.

  • To conclude, you can advise users to take some action.

  • More lengthy the content, the better it is.

  • Add multi-media as well (that includes video, infographics etc.)

  • Page loading time is an important factor to monitor.

Get more digital marketing reviews and read about content marketing techniques as well.

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Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Heading-tags-Optimization

Heading Tags SEO :Tips of How To Optimize H1 to H6 Tags

Heading tags form an important part of SEO. Today, we will see how to use these tags in an effective manner and in the right way. This would form an important part of the search engine optimization tips.

Heading tags are vital from the point of view of formatting or structuring the content for any kind of web document. By making use of the heading tags, we distinguish or assort the content that is present on the web page. It is recommended that you use the heading tags for headings only and not for making the text Large or Bold.

What Do You Mean By Heading Tags?

Heading tags <h1> to <h6> are used to define headings at various levels in the web document.

Amongst these, <h1></h1> tag happens to be the first in the hierarchy of headings. It provides you with the heading with the largest font. It comes at the first level. On the other hand, <h6></h6> is at the lowest level as far as the heading hierarchy is concerned.

Heading tags can be defined as follows, in your HTML code :

<h1>text</h1>

<h2>text</h2>

<h3>text</h3>

<h4>text </h4>

<h5>text</h5>

<h6>text</h6>

The h1 tag is supposed to be used for the main heading. Further, for sub headings, h2, h3 and so on tags can be used. The h1 tag is the boldest and the largest as opposed to h6 which is the smallest in size.

Do not be under the impression that, heading tags are only used for formatting of the web pages. Also, that search engines heading tags are just for the proper division of content on a web page. Instead, it forms one of the on page techniques that help to built user friendly websites. The search engines scan these defined headings for structure indexing. In short for, search engine rankings. So now you see the importance of heading tags optimization.

Making Use of Heading Tags for SEO:

Apart from the page structuring part, there are a few more uses of these tags that you should be acquainted with. Here are they:

  1. One Page Websites:

If you want to have immaculate on page SEO of your blog posts, then heading tags optimization is necessary. The common mistake committed by starters is over using the h2 and h3 tags. Sometimes, h3 tags are used instead of h2 tags.

This would affect your on-page SEO strategy and forms one of the important on page factors.

  1. Hierarchy:

Hierarchy of headings needs to be maintained in a proper and pre-defined manner on your web page. H1 tag would come first, followed by the others namely h2, h3, h4…h6. This is vital for a better SEO of your page and site.

  1. Purpose of Using Them:

The main aim of using the heading tags is to give the user a better feel of the web page with sorted content under the headings. They would get an idea by just reading the sub-headings. The h1 tag should be used in such a manner that it says everything about your page in one line. It is like the content summary of your page.

  1. Heading Tags with Keywords:

Keywords form the core part of SEO. Be it on page or off page SEO. The first step is to find the keywords by searching them. The second step is to assort them as focus keyword, primary keyword and so on. Using the focus keyword in the h1 tag is recommended. It should appear in the title.

Per a web page, there should be at least one h1 tag that acts like a newspaper headline. Sub headings should be used for sorting other content on the page.

  1. H1 Tag In HTML5:

In the older versions of HTML, use of only a single h1 tag per web document was allowed. But in the HTML 5 version, more than one h1 tag can be defined as per the requirement of the design.

Hope that you have understood the use of various heading tags for designing your web page.

See More:Top 5 Digital Marketing Training Institutes in Pune & Their Reviews.

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7 Best Content Marketing Techniques works in 2016

content-marketing-techniques

7 Best Content Marketing Techniques works in 2016

Usually, SEO organizations concentrate all their efforts on content strategy, totally ignoring competitors sites and pages. This is actually a surprising and shocking fact. By competitors, we mean organic search competitors.

In fact, some tools like SEMRush are available in the market for carrying out analysis between the owner site and other sites in the market. By doing this, one can understand the reason behind the high traffic on competitor site, instead of theirs.

Back-linking is considered to be one of the popular strategies. However, one should understand the fact that this can serve the purpose for a short time. If you want a permanent solution, then better content is the only option. Your content should be many times richer and better than that of the rival site. When one does so, links are a guarantee 100%.

Now, lets’ move on to the actual ways to rank content in a better manner:

  1. Content Types/Kind of Content:

When you speak about content marketing techniques, the most important thing is the type of content used on your site. Content can be presented in many types. Right from audio, to animations, video, info graphics etc. Any of the types can be used. Only the thing is that, one needs to choose wisely as stand out and easily reachable content will surely grab more attention. Info and micro graphics are used widely these days and have become immensely popular.

Also Read: Research & Data For Better Content Marketing

  1. Simplified Writing:

Avoid use of high fundo and complex words and phrases in your content. Keep the vocabulary as simple as possible. Here we do not have the aim to win any award for writing. We just need to keep our visitors engaged and make them understand as to what is written. If they do not understand what you have written, then they would simply close your page and move to the next site.

  1. Load Timing:

Slow load times simply kills your content. A number of factors are there which decide the loading time of your page. You need to understand these factors and work on them constantly. The funda is to step up the loading time of your site, and make it faster and more speedier. No user likes to view slow loading pages. People thrive for speed in this Internet era. Value of your page content would become zero if it takes too much time to load.

  1. Infographics:

One requirement of a big screen or a huge page is number of images that are aesthetic large and attractive. Also known as infographics if they contain text on them. Wide infographics are better avoided as they cannot be shared on a number of sites. Tall and visually attractive infographics attract, engage and convert a large number of visitors. Visual methods are very powerful and appealing.

  1. Content Length:

More in length, the better. It is advisable to write descriptive and wholesome articles on various topics. Bullets can be used to distinguish within the points. Sub headings are also powerful to divide the content properly. Properly divided content is easier for reading. Becomes easier to the eye rather than reading a complete para. Tags like strong, italics can be used to capture the attention of the user.

  1. Page Title:

It is agreed that, keywords and their usage is important. But having a page title that is worth a click is a master strategy. Often, a page title is published that is different than the title of the article. This is done to optimize the search. Never to catch search users with irrelevant titles. Initially, it may work but you may loose credibility with your visitors in the long run.

  1. Visuals:

It is found that on an average, article having 9 images is ranked first. Therefore, making use of diagrams, charts, images and other visual medium is essential. They should be shareable in nature and compelling.

These are a few powerful content marketing techniques in seo  to rank your content high on the search engine.

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