Explain what Entreprenuer.com, Backlinko.com, Forbes.com, and Jeffbullas.com commonly share?
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On Google SERPs these sites have higher rank and enjoy unshakable authority. Here is the kicker.
What is the reason behind their consistency?
It depends on two factors:
At first they focus on creating the biggest impact that is the Google ranking factors.
Scaling these ranking factors put all their resources secondly.
More than 200 ranking signals are used by Google for ranking the websites. So you may be wondering how can you find out which factors I should focus on for getting a higher Google ranking?
Here are a few significant Google ranking factors:
1. Page authority
Every owner requires this most critical Google ranking factor called as Page authority for getting a higher rank on Google SERPS for being mindful in 2017.
Authority/credibility of your page in the vision of Google crawlers is referred with Page authority. By having a look at your website’s link profile Google determines the credibility of your webpage.
An inbound links quality and quantity when higher points to your webpage, it will enjoy higher authority on Google SERPS.
For achieving this you must try high quality inbound links on every page of your site but do not go for buying the links as it will bring your site.
2) Link Relevancy
The quality and quantity of the links in a website is what Google checks for getting higher ranking factor. It is not just about high quality links it actually means relevant inbound links. You guessed it right!
You should target those link buildings only from relevant and authoritative sites. Sites or blogs from the same industry will be guaranteed when the links are pointed back to your site. If your domain is about digital marketing content then you must focus on the same sites where you find the same kind of contents.
3) Length of the Content
Content is also considered as one of the most important ranking factor and it is surprising. For ranking on SERPS Google uses content as the second most important signal.
Since many years content is considered a driving force that runs the modern-day marketing machines. There are plenty of business relying on content marketing for generating leads, traffic and optimize lead conversion rates.
Only 93% of B2B marketers use content marketing, there are lots of white noise in Google and how to be sure that content can surpass through the noise, generate traffic in our website and provide higher ranking on Google SERPS?
Do not go for creating short form content and focus on creating long content at least 2000 words.
IT need not be boring and you can make it more creative, interesting, and apt for the target audience.
4) Thinness of the Content
As you know the impact of content length on Google rankings and those with small or thin content which gives less impact are thrown away by the Google.
Thinness of the content means it has no value or gives no impact to the Google ranking. Supposing if you are having small content, Google will not penalize your site but will misguide the Google crawlers and thereby reducing the ranking factor in Google.
So what can you do?
You can actually delete such page or give a no index page as it will not give any good value or impact to the Google ranking positively. If you remove all these indexes from the page then you will be in the safer side from getting Lower SERP ranking factor.
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