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Get Trained At CRB Tech And Become An Expert In Digital Marketing

Prior to moving on with the details of the Digital marketing course in Pune, conducted by CRB Tech;

Lets have a look at the field of digital marketing in brief.

What do you mean by Digital Marketing?

Digital marketing is basically making use of the digital platform like social media for promotional activities for your business. This can be called as the layman’s definition. SEO is a part of the broader domain called digital marketing.

Marketing forms the heart and spine of any business to flourish and grow. In today’s digital age, the primitive marketing practices have become a thing of the past. Digital is the way to go! That’s the reason why digital marketing has turned out to be the key growth factor for any kind of business. With the fast growing rate of technologies and their constantly evolving nature, literally, billions of dollars of budget is assigned to digital marketing. That too the world over. It happens to be the fastest developing field in today’s times.

Keeping in mind these things, and the shortage or lack of training facilities in this field, we have designed an advanced SEO course in Pune, as a part of the digital marketing training in Pune.

The finest of details related to digital marketing are taught over here.

Job opportunities in Digital Marketing (SEO):

There is an ocean of opportunities as far as digital marketing or SEO jobs are concerned. All thanks to its cost effective and fast results nature which the various companies have realized. Also, there are a large number of digital marketing companies in Pune, that provide ample job opportunities to skilled individuals.

Simply in Social Media, around 9,000 employment opportunities were created in 2013 alone. With regards to India, a Digital Marketing proficient earns anyplace between 12,000 to 25,000 every month. That’s just the beginning!

Grabbing this opportunity:

If you want to benefit from the above mentioned opportunities by opting for a career in this field; then, first you need to be a skilled individual.

To acquire the desired digital marketing skills, you need to take our digital marketing classes in Pune. If in any kind of doubt, you can research about the various SEO training courses in Pune; and then come to a decision.

CRB Tech offers you, digital marketing courses in Pune with placement. Our course is designed in such a manner that, once you walk out, you are a digital marketing expert professional.

SEO training institute in Pune

Duration of the course:

The digital marketing course extends up to 120 days with classroom sessions being conducted 5 days a week for 8-9 hours. It is a full time course.

Financial options availability:

A number of options are available for the students to reduce the financial burden on them during the duration of the course. These include the following:

  • CRB Reward Amount

  • Payback of fees after getting placed

  • Credit card, debit card, cash payment options.

  • Loan facility to reduce the financial burden on students.

These are the financial support policies that we provide at CRB Tech with regards to SEO course fees in Pune.

Placement Zone:

As a leading digital marketing training institute in Pune, providing good jobs to our students is our main motto. We have done so in the past and continue to do so. Here are a few highlights from the placement corner.

  • A 100% job guarantee on legal stamp paper is what we assure. It’s our USP.

  • A special experienced in house team is there to coordinate the placement activities for the students.

  • 30+ of our students are placed in companies like Markets and Markets, Xebec, Mittal Brothers etc.

  • A conditional LOI of client company is provided at the beginning of the course. In simple words, it resembles an offer letter. So, you get a job soon after admission to our SEO course in Pune.

  • Unlimited interview calls are provided till the candidate gets placed.

  • Regular on campus and off campus drives are conducted.

  • List of our placement clients for Digital Marketing domain:

– Cybage

– Accenture

– Sokrati…and many more.


Ours is a SEO Certification Course, in the sense that, we provide certification in following cases:

  • Course completion certificate post the successful completion of training.

  • Amcat certification is provided upon passing the required exam.

After all, certification matters!

Digital Marketing (SEO) Training Course Contents (Syllabus):

Knowing the digital marketing fundamentals by heart is a necessity for those who want to be successful in this field. Here at CRB Tech, which happens to be one of the best SEO institute in Pune, we have developed a digital marketing course in such a manner that, it would touch all the aspects of digital marketing and thus SEO.

This best SEO course is a perfect blend of academics and practical sessions. This makes it possible for the students to get hands on on various tools and technologies used for digital marketing e.g. Google Analytics etc.

The course syllabus designed by our SEO training institute in Pune, is a customized one. Along with theory, the course syllabus also consists of case studies, live projects etc. In this way, the students can understand online marketing strategies in a better manner. The get a feel of the actual ground level work.

The syllabus is exclusively prepared by brainstorming with the industry experts and the digital marketing professionals, who are well versed with this domain.

All these efforts have been taken by CRB Tech to make our course stand out amongst the various professional SEO training courses in Pune.

Digital Marketing Training Institute in Pune

Lets now go through the module-wise breakup of the course to give you a better idea :

Introduction to Digital Marketing

  • What is marketing?

  • How we do Marketing?

  • What is Digital Marketing?

  • Benefits of Digital marketing

  • Digital marketing platforms and Strategies

  • Comparing Digital with Traditional Marketing

  • Defining Marketing Goals

  • Latest Digital marketing trends

  • Case studies of Digital Campaigns

Search Engine Optimization:

Introduction to Search Engines

  • How the search engine works?

  • Components of Search Engines

  • Google Algorithms

  • Google Results Page

  • Panda, Penguin, Humming Bird & Pigeon

  • Latest Updates in Google

  • Online Resources

Keyword Research and Competition

  • Introduction to Keyword Research

  • Types of Keywords

  • Keyword Research Methodology

  • Business Analysis & Categorization

  • Google Keyword Planner

  • Market Research and Analysis

  • New Keyword Ideas

  • Competition Analysis

  • Finalizing the Keywords List

Onpage Optimization

  • Introduction to Onpage

  • What is Webmaster Tools

  • Verification Process in GWMT

  • Selection target Location

  • Onpage Analysis Methodology

  • Fundamental On-page Factors

  • Website Speed

  • Domain name in SEO

  • URL Optimization

  • Title Tag Optimization

  • Meta Tags Optimization

  • Content Optimization

  • Sitemaps Generation

  • Using Robot.txt in Site

  • URL Redirecting Techniques

  • Canonical Links

  • Rich Snippets

Offpage Optimization

  • What is Link Building

  • Types of Linking Methods

  • DoFollow Vs. NoFollow

  • Link building Guidelines

  • Linking Building Methodology

  • Links Analysis Tools

  • Directory Submissions

  • Local Business Directories

  • Social Bookmarking

  • Using Classifieds for Inbound traffic

  • Question and Answers

  • Blogging & Commenting

  • Guest Blogging

  • Press Releases

  • Link Building Resources

Google Adwords:

PPC Advertising (Google AdWords)

  • Introduction to Paid Marketing

  • Google Account setup

  • Interface Tour and Billing Settings

  • Account Structure

  • Campaigns settings

  • AdGroup setup

  • Keyword Match Types

  • Keyword Research Tools

  • Understanding Ad Auction

  • What is Quality Score

  • Factors to improve Quality Score

  • Types of CPC’s

  • Bidding strategies

  • Ad Formats

  • Ad Guidelines

  • Ad Extensions

Mobile Marketing

  • Growth in Mobile Industry

  • Benefits of Mobile Marketing

  • Mobile Marketing Goals

  • Creating a Mobile Website

  • App Creation Strategy

  • Mobile Search Ads

  • Mobile Call Only Campaigns

Social Media Marketing:

Introduction to SMM

  • What is Social Media?

  • SMM Vs. SMO

  • Benefits of using SMM

  • Social Media Statistics

  • Why use Social Media Marketing

  • Social Media Strategy

  • Impact of Social Media on SEO

Facebook Marketing

  • Facebook account setup

  • Personal account properties

  • Facebook marketing strategy

  • Competition analysis

  • Facebook business page setup

  • Types of Business pages

  • Cover photo designing

  • Increase the Likes to page

  • Page management options

  • Types of Posts and Statistics

  • Dimensions in Posts

  • Creating a post strategy

  • Examples of Creative Posts

  • User engagement metrics

  • Facebook Insights

  • Facebook Groups

  • Facebook Apps creation

  • Integration FB in Site

Facebook Advertising

  • What is Facebook Advertising

  • Types of Promotions

  • Audience Targeting

  • Advanced Audience Targeting

  • Bidding Strategies

  • Ad Formats

  • Ad Dimensions and Rules

  • Re-marketing Strategy

  • Conversion Tracking

Twitter Marketing & Ads

  • What is Twitter?

  • Benefits of Twitter

  • How brands use Twitter

  • Profile creation and management

  • Customizing the profile

  • Types of Tweets and Statistics

  • Content strategy for Twitter

  • Post your First Tweet

  • Analysis of Big Brands

  • Twitter Contests

  • What is Hashtag?

  • #Hashtags and its uses.

  • Tools for Twitter marketing

  • Twitter Analytics

  • Twitter Advertising

  • Types of Campaigns

  • Audience Targeting

  • Bidding Strategies

  • Reporting

Google+ Marketing

  • Benefits of Google+ in SEO

  • Creating Profile

  • Managing Connections

  • Creating Google+ Page

  • Types of Pages

  • Content Strategy and Statistics

  • Posting on Google+

  • Increasing the Reach and Followers

  • Linking Google+ with Site

  • Google+ Badge Integration

  • Google+ Groups

Email Marketing

  • What is Email Marketing?

  • Importance of Email Marketing

  • Popular Email Marketing Software’s

  • Email Marketing Goals

  • Introduction to Mail Chimp

  • Mail Chimp pricing structure

  • Account setup and settings

  • Email marketing strategy

  • Creating a Subscriber List

  • Integration of Forms in Site

  • Import subscribers in list

  • Types of Email marketing campaigns

  • Creating an Email Campaign

  • What is Newsletter

  • Design a Newsletter

  • Reports

  • Marketing Automation

    The Best Email Marketing Campaign ideas In 2016

Online Reputation Management

  • What is ORM?

  • Why we need ORM

  • Examples of ORM

  • Areas to analyze in ORM

Search Engine Results

Blogs & Websites

Reviews & Complaints

Complaint sites

Social Media

  • Generate a ORM Report

  • What we need to do in ORM

  • Monitor Search Results

  • Monitor Complaint sites

  • Monitor Reviews

  • Monitor Sites and Blogs

  • Monitor Social Media

  • Case Study

  • Tools for Managing Reputation

Google Analytics

  • What is Analytics?

  • Importance of Analytics for Business

  • Popular Analytics Software’s

  • Key Performance Metrics [KPI] in

  • Analytics

Visits and Users

Time on Page / Site

Bounce Rate

Exit Rate

Conversion Rate


  • Introduction to Google Analytics

  • Installing Analytics code in site

  • Analytics account structure

  • Interface tour of Google Analytics

  • General Tools in Analytics

  • Real-time Reports

  • Settings in Analytics

Traffic Reports

  • Traffic source overview

  • SEO Traffic

  • AdWords Traffic

  • Social Traffic

  • Campaigns

Behavior Reports

  • Behavior Overview

  • Site Content

  • Site Speed Analysis

  • In page Analytics

Personality Development

  • Analysis of Successful People

  • Problem with Education System

  • Principles of Think and Grow Rich

  • Desire and Aim in Life

  • Recommended Books

Google AdSense

  • What is Google AdSense

  • How it Works?

  • Top AdSense Earners [Global / India]

  • AdSense Guidelines

  • Website ideas for online earning

  • Finding a Proper Niche

  • Types of AdSense Account

  • AdSense Interface Tour

  • Create your First Ad

  • Ad Formats and Sizes

  • Bidding Models

  • Custom Channels

  • Ads limits in a page

  • Adding code in site / using plugin

  • Blocking Ads

  • AdSense Optimization Tips

  • Recommended Books

Post going through the syllabus of our course at CRB Tech, we are sure that amongst the various SEO certification courses in Pune, you will opt for ours.

Who all can benefit from doing this training program?

Anybody with the following qualifications can undergo this course:

A graduate/postgraduate of any stream is eligible to undertake this course.

Who all can have the maximum benefit after pursuing this course?

This course is ideal for:

  • Sales and marketing professionals

  • Students who desire to start a career in this field.

  • Entrepreneurs who are looking for business growth.

  • Experienced individuals who want to switch to Digital marketing.

Other Benefits at CRB Tech:

Apart from those discussed till now, there are a few other benefits you can get at CRB Tech:

  • Foreign language training:

Along with the domain related training, we also conduct German language coaching. This helps students to tap job opportunities in countries like Germany.

  • Aptitude and mock interview sessions:

Aptitude and interview preparation sessions are conducted via aptitude tests and mock interview sessions.

  • Placement clients:

CRB Tech has more than 150 companies in tie-up (MNC’s and Mid-level categories).

These can be termed as add on benefits that make us a stand out professional SEO training institute in Pune.

So, don’t waste your time thinking, and enroll with us! For registration visit………..

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How To Increase Traffic Without Using Link Building?

Join the SEO training course to make your career in this field.

For improving the traffic of online visitors without breaking the rules of Google web master and link-building by focusing on less vulnerable and more effective ways for long term success.

Link buildings was a trend used in the past but now the trends have changed and if you use on then

you will get adverse results.

Google has finally changed the use of link-building with the introduction of Panda and Penguin.

Rewind for beginners

The biggest blunder was using links for increasing your ranking in the search engine. While Google was eradicating spammers there were some people who used links for tricking the algorithm and rank any keyword by creating thousands of links.

Top 5 Future Predictions of SEO and Web Marketing for 2016

This strategical game between Google and SEO came to an end in Feb 2011 while Google initiated to roll out with Panda updates and in 2012 with the Penguin updates. Google started to intelligently separate the natural links from artificially created links and reduce the importance of anchor text.

Google is now more intelligent in identifying the links used for tricking the algorithms which were earlier used with the motto of increasing the ranking.

There are some other search engines like Yahoo and Bing who still rely on link buildings and they lag behind when compared to Google as it penalizes those who are using link buildings and removes them from the first page but those can be found in higher ranks in other search engines.

Another name of Link building is guest posting

There are many people who have started encouraging guest posting as a legal way for enhancing the Page rank of a website. For achieving good ranks SEOs are using it today for many guest post on your blogs.

By reading the following you will come to know when to accept a guest post and is it an ideal way for getting links:

Social Signals and Their Effect On SEO Campaigns

Guest posting is considered link building and link building is illegal in Google norms.

Guest posting is awesome for new connections, for getting new readers, you need to do guest posts on higher quality websites when the conditions mentioned above are met.

Do not use anchor text for incoming links, perhaps they are not against you, but don’ take the risk.

SEO is not link building

As mentioned earlier please take into your mind that SEO is not about link building and therefore please avoid using it.

Then what is SEO?

SEO, as mentioned in the Google article, states that it is from high-quality websites optimized for both search engines and users. Fast, shareable, user-friendly and provides a wonderful user experience irrespective of the platform used by others.

The significance has been shifted to On page SEO where you can make your page more functional and better for tough competitions.

A Startup Guide To Social Media and Marketing

What are the other ways of increasing web traffic?

Social media marketing- For building links to your website, this technique has been used since ages and still has its popularity and importance today. If Social media ranking is higher it is the same in Search Engine results as well. You can use the social media tools like Facebook, Linked In, Twitter, Instagram, etc.

Mobile Marketing- Mobile markets (Apple Store, Google Play) and mobile optimized websites. Statistics state that more than 30 % searches are coming from mobile and Android + iPhone users.

Content Marketing- This is the new marketing trend. For getting links from link network do not use the technique of creating low-quality content. If you provide high-quality contents you will automatically generate more links from social media visits, mobile searches, direct visits, etc.

You need to acquire the TOP digital marketing certification for knowing more.

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Content Marketing Strategies 2017

Define Content Marketing

By creating and distributing a genuine and a user readable content, content marketing helps for building authority of the company and promoting products and services of the company. In Digital marketing content is considered as the king.

To know more join the Advanced SEO course in Pune to make your career in this field.

How to Evaluate Content Marketing Success?

As said earlier, content is the crowned king. Its marketing is considered as a forward-thinking vision. Content does not mean just filling the documents with the words it is much more than that. Content marketing will be the game changer in 2017 if you can conduct a successful strategy using it. Therefore it is really required to measure your success every step.

It is of no use if you cannot assess the results.

What All Information You Should Know as a Marketer in 2017?

The steps that are measurable and can influence the content marketing strategy, are:

1. Ideation

So here one must know what should be on the content with respect to their product, service and clients. It is very necessary to have an ideal content marketing strategy. It is also said that only smaller organizations have content strategy when compared to the larger one. Most of the B2C marketers have documented content strategy and B2B marketers are not based on single tactics.

2. Creation

Content is not just mere text or data but you have to very innovative.

Most of the marketers want the content to be relevant to the audience, some of them feel it should be engaging, half of them think it should trigger an action and others say that they should produce high-quality content.

Half of the marketers use the strategy of one content per day. The demand for info graphics is increasing.

SEO in content marketing latest updates

3. Sharing

You need to share and promote your content and just writing mere content doesn’t increase the ranking of the page. Most of the marketers find social media as the best tool for delivering content marketing mechanism. Some even use Linked In, youtube, or even publish case studies for sharing the content.

4. Measuring

There is no use in continuing something if it does not provide any profit. All the contents should be analyzed, tracked, and built upon. The content marketing strategies used by some companies shows 6 times better result than those without. But only few of them using the strategy successfully execute it till the end. Few of them fail to achieve due to lack of proper strategy.

5. Costing

Content marketing is quite cheaper when compared to traditional marketing and it provides more lead generation too. Costing is very important part of any organization with respect to its business growth. That is the reason content marketing is in boom today. There are proofs from the marketers that it is more effective than digital marketing and search engine optimization techniques. 39% of marketing budget is spent on content marketing. As you are aware now about the techniques and the budgets of content marketing. It is going to be easy for you to decide whether you want to apply this strategy or not. Content marketing struggler would be relieved from the stats provided above. Let us see whether this info graphic is for you or not.

Join the best digital marketing training to make your career in this field.

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What Do You Think About Web Hosting And Does It Affect SEO?

There are lots of ways your web hosting provider that is the company that is hosting your website affects your SEO. If the SEO provider is good then it will do good to reach your SEO goals while a bad web hosting provider can hamper your work.

A training on digital marketing can help you a lot about it.

Define SEO Web hosting

It is not a procedure ora product and therefore it has no formal definition but it is a term that people use for describing an SEO friendly provider. But actually there is no good done by the SEO provider for boosting the business at the same time there is no harm done to the SEO.

Hosting provider and its effects on SEO

There are some set of rules for SEO you can apply to your as it will make your website profitable in terms of visibility to SEO search engines. SEO awareness, security, availability(uptime), performance (speed) are some of the rules of SEO affected by the hosting provider.

Top 5 Future Predictions of SEO and Web Marketing for 2016

Speed of the Website

This is one of the items that affects on page SEO and it is also called as an SEO known factor. If your page is fast in loading then it will provide a lot of SEO benefits and it will also help into lead conversions.

A good data center infrastructure, well coded website with optimized code and images, good hosting provider, fast hardware etc all these things are required for fast website.

For all the above mentioned points you need to use a very trust worthy provider.

Availability of Website:

This is another critical point that affects website ranking. Google doesnot welcome to redirect the users and if a user finds a content very boring then he/she will just close and search something else. So such websites lose its rank in the search engine scenario.

All these things happen in your absence and offer a period of time you will find you are losing your customers and traffic.

Does Social Media Have An Effect On SEO? Here Is Answer


This also place a major role and if your hosting provider is not providing any security then your website is at risk. It would really be frustrating when your website has been hacked and all your traffics are down. So security is a priority over here or else your website will end up being black listed.

SEO Awareness:

If the hosting provider is not aware of SEO and its basic principle then they can play a havoc without the knowledge of what they do. For instance if the hosting provider doesn’t know about robots.txt and they restrict it will damage the Seo progress. There are some providers who turned off completely as they cannot manage the extra load because of too much traffic. The moral here is the hosting provider should be SEO friendly and not damage the progress.


Reputation: Reputation of the company, expert’s advise about services, good loading speed of the page with latest design.

How it handles the new top level domains

Years in business: If a company is surviving for a long time then that means it provides good service.

Data center: Ownership of datacenter, latest hardware, best practices of outdated softwares and procedures.

Hosting requirements: Know your hosting needs, do you require your own private server?, shared hosting packages or secure and scalable service.

Moral: A website’s success is also backed up by the web hosting service provider. In reality there is no such hosting sevice, but by choosing one you can feel whether it is reliable or trustworthy for you.

Join the digital marketing training courses to make your career in this field.

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Apply These Content Marketing Strategies For Increasing Your Visitors

Content is considered as the kind of digital marketing by the experts. Majority of the successful inbound campaigns that decides effectiveness of the campaign is governed by the content. The main focus is increase in business or profit for the client. Blogs, articles, infographics, videos, photos, press releases are different kinds of expressing the contents for knowing more join the SEO training certification course.

  1. Content Strategy

If you think content is the king of digital marketing then the king of content marketing is content strategy. Before you start anything you need plan to execute the work and the same rule applies over here; without any strategy your marketing establishments will not do good to you. The reports from the Content Marketing institute states that only 32% of B2B Businesses have documented content strategy.

Before starting your content if you work on the strategy then you can very well provide user readable content for the user there by making your business profitable.

Exclusive content marketing arrangement, vital social channels, date-book of an article and assets required for achieving content marketing is backed up by content marketing agency.

Do not start to write your content without a proper content strategy.You need to know about your target audience, topic, creative and simple words to attract more visitors etc. Here are few points of content procedure to help you:

Organizing the content and defining the interface with your purchaser personas.

Content marketing goals, SEO Strategy, right keywords should be set effectively.

Results, and business objectives should be quantifiably set up for achieving the main goal.

Content Marketing:How To Set Up A Perfect Content Marketing Strategy

Content system that empowers businesses for finding out apt content for your business without any mistake. Just having content thoughts before content strategy will make you confused and therefore it is always good to have a proper content strategy for providing a more sophisticated content marketing service called as editorial strategy.

A planned publishing timetable for glueing your content in place with lots of content resoruces is called an editorial strategy.

Magazines and paper work that take a long time for quick paced distribution cycle are actually customary article timetables on the other hand content editorial strategy has content development, improvement, circulation and publishing on track.

For achieving the content marketing objectives it helps to arrange the high quality content and it also guarantees that the content is reliably distributed to the inbound marketing objectives.

2) Content Development

This is another important content marketing strategy and it is offered by content marketing agency. For providing readable and quality content for the clients the content marketing strategy spends good amount of time for content development. There are some trustworthy content marketing sites that do not create contents for name sake.

IT has been said earlier that hurrying to reach the result will make you less efficient. Slow and steady wins the race therefore it is always good to take ample of amount of time developing quality based contents.

For guiding your customers your content should be of good quality and unique. Therefore most of the content marketing agency holds the highest integrity to create quality based effective content for the clients.

A content that is creative and engages audience and doing it consistently is another big task for B2B advertisers. A best in class writer hired by the content marketing agency look all these factors precisely.

Here Are The To Do Things For A Successful Content Marketing Campaign

Content Development Services:

Press releases


SEO website contents

Case Studies

Social Media Content

Lead nurturing email campaign

Premium white papers

Ebooks and downloads

Video content and video testimonials

Digital marketing training courses are more than enough for you to make your career in this field successfully.

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Best Seo Tricks For Increasing Your Google Ranking

SEO is one of the best way for increasing traffic and for those and for the freshers you need to know the basic tips for being successful in this field and you can join the Best SEO classes to know more about this field.

1. Improve Your Content Readability

Readability of the content is important over here. If your content is text heavy the visitor will not be entertained to read the content completely. You need to be creative enough for attracting more readers. You should know the right amount of words per sentence, per paragraph and per blog at the same time the usage of right of kind of words, understandable enough for the reader matters over here. Use tools like the Readability score or the Yoast WordPress plugin.

2. Long Registration lengths of the domain matters

A domain which has long years of registration is considered trustworthy in SEO world and you cannot alter your domain length. There are some experts who says that you can also increase the trust by being open with the public about your personal details like your name, contact, and address.

How it handles the new top level domains

3. Improve Page Speed

Speed of loading the page matters. If your loading speed of the page is high then you will get lots of visitors and there by your Google ranking will also be high. There are some drawbacks for the loading page lag like many images of big size. So just check your loading speed of your page and if you find its lagging then make the necessary changes to improve your speed.

4. Be Cellular Friendly

Today everyone uses palm tops like mobile and tablets for searching or for browsing. So it is your responsibility to make it appear clearly on that small screen and if it is not then the user will skip the page. You should design your page in such a way that it is mobile friendly. A mobile site could make a very good profit and a good Google ranking for your website.

Backlinks:5 Ways To Get Backlinks Proactively

5. Use Listicles

It is always good to provide listical title and content for easier reading of the user. It is said that content given in points is better when compared to content given in paragraph. You can also give titles like Best, Top, Awesome to provide a good ranking search. You can also add numbers and bullets your contents. Only thing is keep the listing limit between 5 and 15.

6. Improve the About Us Page

About us page should also be improved and very catchy when compare to other pages. You need to take time and do a lot of research to create a worth reading about us content to market yourself and your page. You can also add photos or videos related to your site for optimizing it.

7. Clear up Your Comments

Clear up the comments that do not appear to be legitimate. Thank those comments which are worthy and appreciative. Negative comments can reduce your ranking.

Directory Submission: Does Directory Submission Really Help SEO in 2016??

8. Make Exclusive Headings and Meta Descriptions

If you miss on to use unique headings and meta descriptions then you are Google rankings will be affected. A proper optimization requires exclusive headings of say 60 -70 characters and meta descriptions for giving a gist about the content. This meta description should be very creative and unique such that it should provoke the users to read the content.

9. Stop Keyword Stuffing

Key word stuffing was used for getting good Google ranks and but then later Google penalized such websites as it confuses the reader and converts it into a spam.

Join now the Professional SEO training course in Pune to make your career in this field.

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Understand The Concept Of Landing Pages

You will know more about landing pages by joining the digital marketing certificate programs in this field.

Define Landing Page

For leading the users with a particular action Landing pages are used for helping a specific purpose and they are developed and structured in a unique way. Users will not see this page as a first page

when they a visit a website irrespective of the name Landing page.

When people visit organically they land on a blog page or home page but when they visit by choosing an ad they are redirected towards specific landing page that matches the ad copy.

Dedicated Landing Pages

If the main reason of the blog is for registering people for your newsletter then a sign up box or an exit popup can do the job well and you don’t require a dedicated landing page.

You need a dedicated landing page when you want uses to carry out more complex work like selling or buying service. For convincing users and making them to convert you have a final opportunity through landing page.

6 Principles That Define PPC Landing Page Optimizations

Anatomy of a perfect landing page

An excellent landing page has the following characteristics:

Single Product or Service is promoted

A product or service it represents is very specific with respect to the information on a landing page.

Do not confuse the users to make a decision whether to convert or not by giving them more information.

Plenty of information above the fold

The user should not search for informations like call to action buttons and decision making in other words it should be clearly visible for them.

Tough call to action message

A clear call to action message is done using a converting landing page. Users should have knowledge about what to do next to complete the process.

A transforming web web page has a clear ‘call-to-action’ concept. Users need to know exactly what to do next to finish the procedure. Do not mix up them with a lot of options or control buttons that are not related to a transformation.

Clear ‘call-to-action’ buttons

If you want customers to buy a item ensure that that you have control buttons with the language ‘Buy Now’. Have a Register here button for the users and make them specific and not generic.

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Make the users realize the brand and reason for visiting the landing page. Do not consider this page as a surprise or a confusion about what you do.

Headlines and sub-headings

Headlines and subheadings have a very part to play in a web web page. Through titles and subheadings, you have the opportunity to tell customers why they should buy your item or enroll to marketing.

Features and benefits

A section to describe in a bullet form with main features and advantages of your own product. Keep it short and crisp to the point.

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Remove the clutter

The users need not make any decision as the landing page does not give any information. Keep on the page the information that matters and try to think like a user by removing the clutter and other elements can divert the user attention.

Minimize quit points

Anybody will not want their users to leave the landing page before converting. You can use information boxes, external links, accordions if you need to give them more news about a benefit or feature.

Use of pop ups

Popups are not the best companion for a landing page. It will be irritating for the users so better avoid them.

Join the best Seo training course now to make your career in this field.

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How to improve your site’s SEO?

If you really want to succeed in SEO then you need to adapt good and innovative practices by following these points mentioned below. Discard those ineffective practices which actually decreases your profit. SEO training course will help you to know more about these practices:

Always prefer originality

It is always good to be original and if you come across any duplicate content or if you find same content with two different URLS and it is not advisable and will not be helpful for your website ranking. So don’t give plagiarized content. You can check the originality of the content using sites like CopyScape, SiteLiner and Screaming Frog.

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On site elements across your site should be optimized

For Seo related work, title tags are significant and the importance of meta descriptions have been reduced because of the ranking algorithm. For putting some marketing talent, meta descriptions act as a perfect place. Both meta descriptions and title tags should have relevance and optimization at each page of your site. It is harmful to have long or short title descriptions for your SEO efforts. Therefore audit your site on a regular basis.

Earn your links, don’t buy them

There is a significant impact on website rankings due to the quantity and quality of inbound links. Google webmaster norms are totally against selling and buying of links. If you come up with doubt, manipulative, and un-natural links then you Google algorithm will easily find it out and if you buy or sell links search engine rankings will drastically decrease. Don’t waste your money on buying links instead spend it wisely by hiring a content writer who can give original and creative contents.

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Be Organic

Don’t do keyword stuffing as it will bring down your site ranking. Keyword stuffing was of prime importance five years ago but today there is no need of it. Today’s search engine are having tougher algorithms that will immediately throw your content to scrap if your content is not user readable. SEO is all about being user friendly and making them happy and you need not spend much money on the SEO experts for improving your ranking sites. There are simple SEO steps that you need to follow for achieving good ranking in Google. Make your content creative enough such that you will get lots visitors and readers for your blog.

Loading Speed of your site should be optimized

For improving , a site’s load speed is also an important factor. The rate of converting visitors to customers is also affected by the load speed. It was once calculated by Amazon company that increasing the load speed by 1 sec gave them a loss of 1.6 billion dollar of sales per year. It was also said that a delay in load speed more than 3 sec made the visitors to abandon them. Pingdom is a very effective tool in checking your site’s load time. It will actually provide you details of how long it will take to upload by breaking down each element. There will be a delay in load if you are upgrading web host from a shared server to VPN.

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Strategies your keywords

For laying the ground work of an Seo campaign, keyword search is required. So keyword research should be proper to avoid failure. Search your keywords like a dog chase. Keyword searches should not be hard and it should be related to the organization you are working. Just give good content consistently and this will give you a long trail search traffic for keywords. This traffic will not be generated through normal keyword search.

Join the certificate course in digital marketing to make your career in this field.

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What Are The Important Adwords Bidding Strategies ?

Adwords Bid Strategy

An advertising or an online marketing platform for people and companies who are interested in advertising services are called Adwords or Google Adwords. Payment is initiated only when people click online and the adwords system aids the businesses to fix a budget for advertising. There are few adwords termed as sponsored links on the right hand side or on the top when clicked by the user will take you to another page advertised on ad words. In short ad words are related with the usage of keywords and there can be many related ads made by these keywords.

Important Adwords Bidding Strategies

Here are few adwords bidding strategies for helping you to reach your targets. If you are able to improve the conversions by the aid of landing page testing then you are benefited as your bidding aims will enhance drastically.

Manual Cost Per Click (CPC)

For letting you keep the bids at the ad group or at the level of a keyword Manual cost per clicks are used. A maximum control level is enabled if you are searching for single bids at the keyword level. For giving the ideal bids to all th keywords or positions inside the ad group, ad group level manual bids are used. For those who are looking to curb the expenses and maintain it properly, this is an ideal use.

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Enhanced Cost Per Click

For increasing or decreasing your bid by a percentage of around 30 %, ECPC is another adword that offers independence to the Google. Algorithms of used historical data to predict the searchers predictable to see a conversion to see a lead conversion and those who are not too and the credit goes to Google. A maximum CPC bid of 30 % margin will be increased by the Google if a conversion rate occurs. While maintaining or reducing your cost per conversion ECPC will help you provide more conversions.

Automatic Cost Per Click

For fixing up your bids this very strategy initiates Google control to help you in achieving more clicks with respect to daily costs for a particular campaign. If the business for uncertain reasons is in a situation to decrease the costs and doesn’t want to face a failure then this is the best strategy to choose. At the individual keyword levels it doesnt give a choice for fixing the bids and this is the only drawback. The user who wants to use automated bidding cannot have the level of control.

PPC techniques every business should resort to

CPM Bidding ( Cost per Thousand Impression)

Display campaigns like re-marketing are in need of CPM Bidding and this allows to keep the target bids that increase after 1000 impressions. Earlier it was called as CPM Bidding and now it has been changed to Cost Per Thousand Impression bidding (vCPM). There is no charge for clicks when you use this strategy. But you will be charged for the number of impression of ads irrespective of its position ( even if it is place in the lower end of the page).

CPA Bidding (Conversion Optimizer)

Conversion optimizer is the other name for CPA Bidding helps Google to handle a bid for getting a mean of specific cost per conversion target. For running the CPA bidding it requires 15 conversions for a period of 30 days and it also depends on the adwords account and volumes conversion. Adwords Display network vs Adwords Search network and keyword intent might lead to a conversion during the mainstream. Just remember the input and compare it with the output after this bidding.

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Flexible Bid Strategies

There are 6 amazing and different flexible strategies found within an adword shared library:

Enhanced CPC: As discussed earlier, it is an option to increase o decrease the bid by 30 %

Target page location: If positive results are visible on the side bar or above organic search results by the ads then it is worthy for testing.

Target CPA: For sharing the CPA targets adding few campaigns are allowed by the CPA target and it is very similar to default adwords.

Target is Outranking share: IF you are relying on the targets on outranking a specific competitor then this is the right place.

Maximize Clicks: Automated CPC bidding is the same as this strategy and the only drawback is it will lead you to poor quality clicks.

Target return on ad spend: With respect to PPC expenses if you have seen a particular ROI then this strategy spent on ads (ROAS) needs to be set so that Google analytics budget values can be tracked.

Thus you need to undergo Technical SEO training conducted by one of the best digital marketing training courses in Pune.

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Accelerated Mobile Pages (AMP) and SEO Ranking

Today, we are going to see the connection between SEO ranking and accelerated mobile pages. Let’s try to understand the concept.

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We will check how Accelerated Mobile Pages (AMP) affects SEO ranking.

Google, on October 2015, declared AMP Pages or Accelerated Mobile Pages as the open standard for the advertising guys, which help pages to get stacked on mobile phones in snappiest conceivable way.

The prompt need to design AMP pages was the total transcendence of mobile phones. In most recent one decade, mobile phones, smartphones and tablets have revolutionized the way we get our information and data.

Subsequent to having numerous talks with advertisers and technology based organizations around the globe, Google reported this new open source funda termed as Accelerated Mobile Pages that means to upgrade the performance of the mobile web.

Accelerated Mobile Pages AMP allow web pages with rich content, e.g. video, animations and graphics load instantly and work along with the smart ads. AMP additionally gives same code a chance to work over different gadgets and platforms with the goal that all sorts of content can show up anywhere in a moment, does not make a difference what kind of smartphone, tablet and mobile device one is utilizing.

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What do AMP’s have to offer?

  1. Better search engine rankings on mobile devices:

Page loading rate and mobile friendliness are extraordinary segments, yet AMP just works personally with mobile pages, and that is the reason it may never be used as a self-sufficient positioning factor. AMP just tackles mobile pages and it has nothing to do with the desktop type of pages.

In any case, sites that are mobile friendly are compensated with higher rankings as a part of organic mobile search rankings. Website pages developed using AMP will without a doubt rank higher than non-AMP pages, in the MRPs (mobile result pages).

  1. Effective and easier user tracking:

To impact user conduct, it is essential to track it. With the help of AMP pages, marketers can utilize tag manager analytics to peruse two tags that allow them track crucial information, for instance, clicks/conversions, video tracking, link tracking, new and returning viewers, visitors tally, and so forth.

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It is lacking to just guarantee traffic movement to your mobile browser pages; you moreover need to know how your viewers touched the base on your site. Analyzing aids you make sense of where people came from, which pages they viewed, how every now and again they visited your mobile pages and so on.

Following clients and site execution is very straightforward on AMP, in light of the fact that there are analytics tools that can enable you to quantify effectiveness of your AMP projects.

  1. Browser visibility optimization:

Google has started demonstrating AMP results in its organic listings and now, one can without much of a stretch recognize these results by the Green AMP signals. Obviously, the more viable in snatching the consideration of visitors that further guarantee more clicks.

Green AMP signals incite a better click through rate (CTR) for content advertisers in light of the fact that these AMP empowered search results rise out from other search results. This incites mobile search engines’ users search particularly for AMP plugin pages, as these pages stack up faster than the usual mobile pages.

  1. Very flexible Ad support:

Investigating the desktop and mobile browser renditions of a website’s pages, it is very easy to reason that there are an over the top number of diversions. These diversions, for instance, the header image, social media buttons, sidebar navigational menus, popups, forms and different components can cut down your conversion rate. Anyways, with AMP ventures, you can discard redirections on your mobile pages.

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  1. Faster loading web pages that viewers would prefer:

Speed is the foundation of your mobile browser page. Having magnificent content is important, however in the meantime, until your pages are open, clients won’t read them.

Google is persistently improving its frameworks, and with AMP pages, it has brought the mobile browser benevolence, required to guarantee quick stacking web pages that viewers love to have on their mobile phones.

That is why you should develop the mobile pages of your site enormously speedy. AMP makes you fulfill that. Remember that the way people devour your content has changed fundamentally. The rate at which content is being conveyed is spectacular. In case your mobile pages are not as brisk as they ought to be, you won’t change over your mobile users into customers.

AMP is truly compelling. As a switch towards mobile friendly pages, AMP cause you satisfy Google’s wishes that you redesign your site for speed purposes. On the off chance that your mobile browser pages are not loading quickly then that may debilitate visitors from relishing your content.

An SEO training certification program would help you in becoming a certified SEO professional.

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