Heading tags form an important part of SEO. Today, we will see how to use these tags in an effective manner and in the right way. This would form an important part of the search engine optimization tips.
Heading tags are vital from the point of view of formatting or structuring the content for any kind of web document. By making use of the heading tags, we distinguish or assort the content that is present on the web page. It is recommended that you use the heading tags for headings only and not for making the text Large or Bold.
What Do You Mean By Heading Tags?
Heading tags <h1> to <h6> are used to define headings at various levels in the web document.
Amongst these, <h1></h1> tag happens to be the first in the hierarchy of headings. It provides you with the heading with the largest font. It comes at the first level. On the other hand, <h6></h6> is at the lowest level as far as the heading hierarchy is concerned.
Heading tags can be defined as follows, in your HTML code :
The h1 tag is supposed to be used for the main heading. Further, for sub headings, h2, h3 and so on tags can be used. The h1 tag is the boldest and the largest as opposed to h6 which is the smallest in size.
Do not be under the impression that, heading tags are only used for formatting of the web pages. Also, that search engines heading tags are just for the proper division of content on a web page. Instead, it forms one of the on page techniques that help to built user friendly websites. The search engines scan these defined headings for structure indexing. In short for, search engine rankings. So now you see the importance of heading tags optimization.
Making Use of Heading Tags for SEO:
Apart from the page structuring part, there are a few more uses of these tags that you should be acquainted with. Here are they:
One Page Websites:
If you want to have immaculate on page SEO of your blog posts, then heading tags optimization is necessary. The common mistake committed by starters is over using the h2 and h3 tags. Sometimes, h3 tags are used instead of h2 tags.
This would affect your on-page SEO strategy and forms one of the important on page factors.
Hierarchy of headings needs to be maintained in a proper and pre-defined manner on your web page. H1 tag would come first, followed by the others namely h2, h3, h4…h6. This is vital for a better SEO of your page and site.
Purpose of Using Them:
The main aim of using the heading tags is to give the user a better feel of the web page with sorted content under the headings. They would get an idea by just reading the sub-headings. The h1 tag should be used in such a manner that it says everything about your page in one line. It is like the content summary of your page.
Heading Tags with Keywords:
Keywords form the core part of SEO. Be it on page or off page SEO. The first step is to find the keywords by searching them. The second step is to assort them as focus keyword, primary keyword and so on. Using the focus keyword in the h1 tag is recommended. It should appear in the title.
Per a web page, there should be at least one h1 tag that acts like a newspaper headline. Sub headings should be used for sorting other content on the page.
H1 Tag In HTML5:
In the older versions of HTML, use of only a single h1 tag per web document was allowed. But in the HTML 5 version, more than one h1 tag can be defined as per the requirement of the design.
Hope that you have understood the use of various heading tags for designing your web page.