Android Update Messaging Strategy Should Be Revised
New Samsung and Verizon have gotten on the same website and forced out the long-awaited Android os 6.0 Marshmallow upgrade to Galaxy S6 devices — my own involved. Only two a few weeks before, I had rhetorically inquired the position of the upgrade on Tweets, only to get a processed reaction from Verizon assistance telling me how interesting these improvements truly were.
Samsung and Verizon have gotten on the same website and forced out the long-awaited Android os 6.0 Marshmallow upgrade to Galaxy S6 devices — my own involved. Only two a few weeks before, I had rhetorically inquired the position of the upgrade on Tweets, only to get a processed reaction from Verizon assistance telling me how interesting these improvements truly were.
But Verizon assistance was wrong. The upgrade isn’t all that interesting. Featurewise, the conversion from Lollipop to Marshmallow is a reasonably minimal one (except for the battery-saving Sleep function, which utilizes a reduced energy sleep state when products idle). This pattern towards a lack of marquee new features each year should make Search engines consider ways to better manage user objectives based on the upgrade pattern.
Maturity and fragmentation
I should not have been amazed. Not only had Marshmallow been out for six many months (and previewed for nearly 11 months) as soon as Verizon and New samsung got all their geese in a row, but Android os itself is, at this point, a relatively older os. With Google’s mobile os now on its Twenty third significant edition (in terms of the API levels that match to each release), we’re no longer seeing the competition for function equality with Apple’s iOS that described its early years.
And yet I have dropped into the same actions design as many lovers, and even some informal users: Search engines declares the next dessert-themed Android os launch, and time starts on an often eager wait for our gadgets to get improved to technology application.
Never mind that we’re already managing a edition of program that seemed completely appropriate to us when we purchased our gadgets, and with which, in most cases, we’re still quite content. The final point here is that something new — and therefore better — is available. We don’t yet have it, and so we want it.
Android has a well-deserved popularity as a fragmented program, because the large numbers of gadgets already on the marketplace are managing a few of different editions of it whenever you want. According the newest malfunction of edition submission, as revealed by Search engines using Play Store app data, there are currently six significant editions that each continue to energy 2 % or more of in-use devices: Gingerbread, Ice Cream Food, Jam Vegetable, KitKat, Lollipop, and Marshmallow.
The biggest variety of these products, around 35 %, run either the 5.0 or 5.1 tastes of Android os Lollipop. About 33 % are on KitKat, with the rest powered by either an earlier edition or the newest edition, Marshmallow. This latter build, six many months publish launch, still abilities less than 5 % of devices on the marketplace.